Mid-market presence Toole Insurance is a smaller, specialized agency within Acrisure with 11-50 employees and revenue in the mid seven figures to low eight figures. This suggests an opportunity to position scalable, value-driven risk management programs and cross-sell services across small to mid-sized commercial clients in need of pro-active coverage and advisory support.

Risk management focus The company emphasizes listening to client needs and providing risk management solutions beyond basic coverage. This indicates a sales opportunity to offer comprehensive risk control services, loss prevention programs, and advisory consulting that can be packaged into bundled insurance solutions for businesses and high-net-worth individuals.

Digital footprint A tech stack including WordPress, Shopify, Google Analytics, and marketing tools signals active digital engagement. This presents an opportunity to upsell digital risk assessments, cybersecurity insurance, and online brand protection services, as well as targeted marketing automation and data-driven underwriting collaborations.

Growth potential With annual revenue in the $25M–$50M range and a history dating to 1939, Toole Insurance has legacy value and room to scale through partnerships. Sales plays could focus on expanding commercial lines, specialized coverages for small businesses, and enterprise-level risk financing options through Acrisure's platform.

Competitive positioning As a smaller agency in a market dominated by large players, Toole can be positioned as a personalized, consultative alternative. Opportunities exist to offer niche product partnerships, bespoke risk management programs, and flexible payment or service models that appeal to mid-market clients seeking tailored service.