Mid-market scale Total Media Solutions operates with 11-50 employees and annual revenue in the 25 to 50 million range, indicating a mid-market agency with potential for larger retainer engagements or performance-based advertising programs.
Client longevity The firm has an 8-year relationship with Kendall Hyundai, suggesting a proven track record in the auto sector and a strong case study opportunity for expanding with other automotive dealers.
Tech footprint Utilizes a diverse technology stack including Tealium, New Relic, Facebook Pixel, and Bootstrap, signaling proficiency in analytics, tag management, performance monitoring, and modern web capabilities that can be leveraged for advanced digital campaigns.
Automotive market focus Industry alignment with automotive advertising and services, including references to dealer ecosystems, positions the company to cross-sell dealer marketing solutions, SEO, paid media, and conversion optimization to car brands and dealer networks.
Growth opportunities With solid revenue and a relevant client base, opportunities exist to upsell expanded digital capabilities, CRM-enabled campaigns, and omnichannel strategies to increase average deal size and expand from current automotive client into adjacent verticals.