Target Market Focus Total Negotiation Group specializes in providing expert advisory and immersive training for FMCG suppliers, indicating a strong opportunity to approach companies within fast-moving consumer goods sectors seeking to enhance their negotiation and commercial capabilities.

Unique Methodology The proprietary Supplier Confidence Loop™ highlights an innovative approach to embedding learning and driving measurable commercial outcomes, presenting an opportunity to promote tailored training solutions to organizations aiming for impactful performance improvements.

Technology Integration With a tech stack including cloud services, analytics, and customer engagement tools, the company demonstrates an openness to leveraging digital solutions, suggesting potential for upselling advanced technology integrations or digital transformation consulting.

Growth Potential Serving a revenue range of 10M to 25M with a relatively lean team, TNG appears poised for expansion, which could be supported through strategic partnerships or additional service offerings targeting companies in a similar revenue bracket seeking negotiation excellence.

Market Differentiation Focusing exclusively on supplier-side negotiation without working with retailers allows TNG to craft specialized value propositions for manufacturing, supply chain, and procurement teams, creating expansion opportunities within industries prioritizing supplier empowerment.