Strong Local Presence Total Solutions has been serving businesses in upstate New York for over 25 years, indicating a solid local market understanding and established client relationships, which can facilitate targeted outreach and tailored service offerings.

Cybersecurity Focus Recent developments include the company’s move into advanced cybersecurity solutions and strategic partnerships in Vietnam, highlighting a growing emphasis on security services that could be expanded or customized for clients with high security needs.

Digital Marketing Tools The company utilizes premier digital tools such as Google Analytics, Google Conversion Tracking, and Squarespace, providing opportunities to upsell digital transformation, marketing analytics, and online presence enhancement services.

Leadership & Growth Strategic leadership changes with promoted executives and new appointments suggest an evolving growth strategy, which can open doors for consulting projects related to organizational development, infrastructure scaling, and strategic technology planning.

Small to Mid-Market Niche With a workforce of 11-50 employees and revenues up to $10 million, Total Solutions serves the small to mid-market segment, presenting opportunities for scalable solutions such as managed IT services, cloud migration, and tailored cybersecurity packages suitable for growing enterprises.