Tourism New Zealand Employee Directory
Advertising ServicesWellington, New Zealand201-500 Employees
Tourism New Zealand is the national organization responsible for marketing New Zealand as a holiday destination, operating within the advertising services sector. Its principal branding effort is the 100% Pure New Zealand campaign, a long-running program that has helped establish the country as a respected global tourism brand. The organization is based in Wellington, New Zealand, and is characterized as a mid-sized operation. The entity collaborates with travel trade partners, airlines, content producers, and travel advisors to broaden reach and influence travel decisions. A recent development includes a two-year strategic partnership with Malaysia Airlines to jointly promote travel to New Zealand. It also works with media and tour operators on campaigns and hosted experiences, and it participates in industry events such as TRENZ to engage with buyers and partners.
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