Winter Promotions Tourism Nova Scotia has a focus on winter activities, recently launching winter ads to promote events and attract visitors during the colder months, presenting an opportunity for partnerships with businesses offering winter experiences.

Digital Marketing Campaigns The company is actively developing digital marketing campaigns to promote top products and experiences, indicating a need for partnerships with digital marketing agencies or content creators to enhance their online presence and reach a wider audience.

Accessibility Initiatives Tourism Nova Scotia is collaborating with partners to identify and eliminate accessibility barriers in the tourism industry, suggesting potential collaborations with accessibility-focused businesses to enhance inclusive travel experiences and attract a broader customer base.

Destination Tools Development With a focus on developing destination tools to promote tourism products, there is an opportunity for technology companies specializing in tourism solutions to collaborate with Tourism Nova Scotia in creating innovative tools that enhance visitor experiences.

Local Support Campaigns The company has launched campaigns encouraging local support for tourism businesses, presenting an opportunity for partnerships with local businesses to capitalize on the trend of supporting local economies, fostering community engagement, and boosting sales.