Community Investment Tourism Nova Scotia is actively investing in 40 community Visitor Information Centres with nearly 400k in funding, signaling a strong partner-led distribution channel and opportunities to supply local experiences, marketing services, and tech solutions for the provincial network.

Marketing Innovation The organization focuses on digital content and campaigns to promote top experiences, including digital marketing asset development and coordinated campaigns with communities, creating opportunities to sell content, media, and creative services aligned with regional product clusters.

Data Modernization A new approach to reporting tourism statistics rolling out in 2026 indicates demand for data analytics, dashboards, and BI solutions, offering sales opportunities around data aggregation, visualization, and performance tracking for policy and marketing decisions.

Trade Readiness Participation in Travel Trade and Export Readiness activities suggests interest in training, market access programs, and B2B facilitation tools, presenting chances to offer consulting, CRM solutions, and trade show services.

Sustainability & Experience Ongoing focus on experience and sector development, along with film and marketing awards recognition, signals opportunities to provide experiential tourism products, content production, and sponsorship or engagement platforms that amplify regional tourism stories.