Sustainable Growth Tourism Nova Scotia is actively investing in community-based visitor information centers and local insights, signaling openness to partnerships that expand reach at the community level and drive tourism revenue across multiple locales.

Data & Reporting The organization is developing a new approach to reporting tourism statistics in 2026, creating an opportunity to offer analytics, data services, and insights support to improve their measurement framework and inform joint marketing decisions.

Digital Marketing Recent and ongoing digital campaigns include winter promotion initiatives and content production for top experiences, indicating a need for partners who can supply creative assets, videos, photos, and multi-channel distribution capabilities.

Partnership Engine As a division focused on experience and sector development, there is potential to collaborate with regional operators, product clusters, and communities for co-branded marketing, coaching, and experience development programs.

Tech & Tools The tech stack includes AWS, PHP, and web assets, suggesting opportunities to offer cloud hosting, site performance optimization, CMS enhancements, and integration with provincial digital travel platforms to improve visitor servicing.