Strong Regional Influence Tourism Calgary’s significant contribution of approximately $2.5 billion in visitor spending and hosting over 7 million visitors annually presents extensive opportunities for local and regional businesses to partner in promotional campaigns, events, and experience-based offerings.

Strategic Partnership Network The organization’s active collaborations with major events like Skate Canada International and the Alberta Boot Company demonstrate a strong regional partnership base, indicating potential for expanding sponsorship, event management, and experiential marketing opportunities.

Leadership & Awards Cindy Ady’s recognition with a lifetime achievement award underscores experienced leadership and a solid network within Alberta’s tourism sector, providing a foundation to leverage for building new industry partnerships and high-profile branding initiatives.

Digital Engagement Using advanced tech like Curalate, Revinate, and Google Font API, Tourism Calgary actively engages visitors online, creating potential to develop targeted digital marketing solutions, visitor analytics services, and enhanced online promotion packages for partners.

Event & Conference Focus Recent partnerships with organizations like Suncor Energy and YYC DataCon highlight opportunities to target corporate event sponsorships, conference packages, and B2B partnership offerings to organizations looking to use Calgary as a host city for key industry gatherings.