Leadership transition Tourism WA is undergoing leadership changes with the outgoing managing director in July 2026, signaling potential readiness for new strategic partnerships, renewed marketing initiatives, and opportunities to align proposals with a refreshed organizational direction.

Regional air connectivity Recent launch of Christchurch to Perth air link presents a channel to propose joint promotion packages, co-branded campaigns, and packaged tours that leverage new international flight routes to drive visitation and business events.

Strategic events focus The agency highlights development and promotion of major sporting, arts, cultural and business events, suggesting collaboration opportunities for event sponsorship, exclusive experiences, and targeted marketing partnerships to attract visitors and business delegations.

Partnership ecosystem Active collaborations with private sector, industry and government indicate openness to joint ventures, travel experiences, and technology-enabled marketing solutions that can scale WA visitation through partners such as travel agencies, tour operators, and hospitality networks.

Digital and analytics tools Usage of analytics and marketing tech (Crazy Egg, Hotjar, Siteimprove, AWS, Azure, etc.) implies a favorable environment for selling advanced digital marketing solutions, web optimization, and data-driven campaign services tailored to government tourism initiatives.