Insights

Growing International Partnerships Tourism Western Australia is actively expanding its global reach through partnerships with airlines such as Scoot and airlines in Singapore, creating opportunities to offer joint packages, exclusive flight and tour deals, and tailored marketing campaigns to attract international travelers.

Targeted Marketing Campaigns Recent initiatives like the Western Australia Dream Sale and special flight offers demonstrate a focus on leisure travelers interested in discounted travel experiences; businesses can explore collaboration on customized promotions that amplify these campaigns for increased bookings.

Event and Experience Focus The promotion of major sporting, arts, and cultural events presents opportunities to develop event-specific packages, sponsorship collaborations, or VIP experiences, appealing to visitors seeking memorable local attractions and premium travel experiences.

Digital Engagement Strategies With an advanced digital marketing tech stack utilizing platforms like Adobe Tag Manager and Google Tag Manager, there is scope to enhance targeted advertising, retargeting campaigns, and personalized content delivery to prospective visitors and industry partners.

Visitor Experience Development Tourism WA's focus on developing integrated tourism offerings and iconic experiences signals opportunities for businesses in hospitality, transportation, and entertainment sectors to provide value-added services, premium accommodations, or exclusive tours aligned with the region’s marketing efforts.

Tourism Western Australia Tech Stack

Tourism Western Australia uses 8 technology products and services including SiteCatalyst, Amazon Web Services, Kontent.ai, and more. Explore Tourism Western Australia's tech stack below.

  • SiteCatalyst
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Kontent.ai
    Content Management System
  • Amazon ALB
    Load Balancers
  • HSTS
    Security
  • Adobe Tag Manager
    Tag Management
  • Google Tag Manager
    Tag Management
  • Microsoft IIS
    Web Servers

Media & News

Tourism Western Australia's Email Address Formats

Tourism Western Australia uses at least 2 format(s):
Tourism Western Australia Email FormatsExamplePercentage
First.Last@westernaustralia.comJohn.Doe@westernaustralia.com
93%
FLast@westernaustralia.comJDoe@westernaustralia.com
4%
Last@westernaustralia.comDoe@westernaustralia.com
3%
First.Last@tourism.wa.gov.auJohn.Doe@tourism.wa.gov.au
86%
FLast@tourism.wa.gov.auJDoe@tourism.wa.gov.au
11%
FirstLast@tourism.wa.gov.auJohnDoe@tourism.wa.gov.au
3%

Frequently Asked Questions

Where is Tourism Western Australia's headquarters located?

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Tourism Western Australia's main headquarters is located at 1 William Street, Level. The company has employees across 4 continents, including OceaniaAsiaEurope.

What is Tourism Western Australia's official website and social media links?

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Tourism Western Australia's official website is tourism.wa.gov.au and has social profiles on LinkedIn.

What is Tourism Western Australia's SIC code NAICS code?

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Tourism Western Australia's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Tourism Western Australia have currently?

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As of December 2025, Tourism Western Australia has approximately 185 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Chief Financial Officer: R. S. F. G.Chief Information Officer: D. L.Chief Financial Officer: R. S.. Explore Tourism Western Australia's employee directory with LeadIQ.

What industry does Tourism Western Australia belong to?

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Tourism Western Australia operates in the Travel Arrangements industry.

What technology does Tourism Western Australia use?

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Tourism Western Australia's tech stack includes SiteCatalystAmazon Web ServicesKontent.aiAmazon ALBHSTSAdobe Tag ManagerGoogle Tag ManagerMicrosoft IIS.

What is Tourism Western Australia's email format?

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Tourism Western Australia's email format typically follows the pattern of First.Last@westernaustralia.com. Find more Tourism Western Australia email formats with LeadIQ.

When was Tourism Western Australia founded?

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Tourism Western Australia was founded in 1983.

Tourism Western Australia

Travel ArrangementsWestern Australia, Australia51-200 Employees

Tourism WA is the State Government agency responsible for promoting Western Australia as an extraordinary holiday and business event destination.

We focus on marketing the state; developing, attracting and promoting major sporting, arts, cultural and business events; and supporting major projects that will draw visitors to particular destinations. We work in partnership with the private sector, industry and government to develop WA's iconic tourism experiences and promote them locally, nationally and internationally.

Tourism WA is a statutory authority under the portfolio of the Minister for Tourism and is governed by a board of Commissioners. The agency was established under the Western Australian Tourism Commission Act 1983.

Section iconCompany Overview

Headquarters
1 William Street, Level
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
5615 - Travel Arrangement and Reservation Services
Founded
1983
Employees
51-200

Section iconFunding & Financials

  • $250M$500M

    Tourism Western Australia's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Tourism Western Australia's revenue is estimated to be in the range of $250M$500M

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