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Insights

Strategic Partnerships Tourism WA actively collaborates with private sector, industry and government to develop iconic experiences and attract visitors, presenting opportunities to offer integrated marketing packages, co-branded events, and sponsorship deals aligned with regional destinations.

Event-Driven Demand A strong focus on marketing major sporting, arts, cultural and business events indicates demand spikes around flagship events; sales conversations can center on event promotions, hospitality packages, and VIP experiences for international and domestic visitors.

Regional Connectivity Recent air link expansions such as Christchurch to Perth reflect growth in international and domestic travel access; explore partnerships with airlines, tour operators and travel tech providers to build packaged itineraries and seamless booking experiences.

Executive Leadership Leadership changes with the appointment and subsequent departure of the managing director suggest a period of strategic realignment; leverage opportunities to position your offerings as core to the agency’s refreshed growth plan and stakeholder messaging.

Digital & Analytics Tech stack includes AWS, Azure, Firebase, Siteimprove, Hotjar and analytics tools, indicating maturity in digital marketing and website optimization; discuss data-enabled, performance-driven solutions, personalization, and measurement capabilities to boost campaign ROI.

Similar companies to Tourism Western Australia

Tourism Western Australia Tech Stack

Tourism Western Australia uses 8 technology products and services including Crazy Egg, Hotjar, Canva, and more. Explore Tourism Western Australia's tech stack below.

Media & News

Tourism Western Australia's Email Address Formats

Tourism Western Australia uses at least 6 email formats:
Tourism Western Australia Email FormatsExamplePercentage
First.Last@tourism.wa.gov.auJohn.Doe@tourism.wa.gov.au
86%
FLast@tourism.wa.gov.auJDoe@tourism.wa.gov.au
11%
FirstLast@tourism.wa.gov.auJohnDoe@tourism.wa.gov.au
3%
First.Last@westernaustralia.comJohn.Doe@westernaustralia.com
94%
FLast@westernaustralia.comJDoe@westernaustralia.com
3%
Last@westernaustralia.comDoe@westernaustralia.com
3%

Frequently Asked Questions

What is Tourism Western Australia's official website and social media links?

Minus sign iconPlus sign iconTourism Western Australia's official website is tourism.wa.gov.au and has social profiles on LinkedIn.

How much revenue does Tourism Western Australia generate?

Minus sign iconPlus sign icon As of October 2026, Tourism Western Australia's annual revenue is estimated to be $250M - $500M.

What is Tourism Western Australia's SIC code and NAICS code?

Minus sign iconPlus sign iconTourism Western Australia's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Tourism Western Australia have currently?

Minus sign iconPlus sign iconAs of October 2026, Tourism Western Australia has approximately 187 employees across 3 continents, including Oceania, Asia and Europe. Key team members include Chief Executive Officer: R. M., Chief Financial Officer: R. S. F. G. and Chief Information Officer: D. L. Explore Tourism Western Australia's employee directory with LeadIQ.

What industry does Tourism Western Australia belong to?

Minus sign iconPlus sign iconTourism Western Australia operates in the Travel Arrangements industry.

What technology does Tourism Western Australia use?

Minus sign iconPlus sign iconTourism Western Australia's tech stack includes Crazy Egg, Hotjar, Canva, Amazon Web Services, Firebase, Microsoft 365, Microsoft Azure and Siteimprove.

What is Tourism Western Australia's email format?

Minus sign iconPlus sign iconTourism Western Australia's email format typically follows the pattern of First.Last@tourism.wa.gov.au. Find more Tourism Western Australia email formats with LeadIQ.

When was Tourism Western Australia founded?

Minus sign iconPlus sign iconTourism Western Australia was founded in 1983.
Tourism Western Australia logo

Tourism Western Australia

Travel ArrangementsWestern Australia, Australia51-200 Employees

Tourism Western Australia is a state government agency tasked with promoting Western Australia as a destination for holidays and business events. It markets the state, develops and promotes major sporting, arts, cultural, and business events, and supports projects that attract visitors to specific destinations. The agency operates as a statutory authority within the Minister for Tourism's portfolio, governed by a board of Commissioners, and was established under the Western Australian Tourism Commission Act 1983; it is based in Perth.

Its customers include travelers seeking leisure or business travel and organizers planning large events, and the agency collaborates with private sector, industry, and government partners to grow WA's tourism product. A notable recent development is the launch of a Christchurch–Perth air link in 2026.

Section iconCompany Overview

Website
tourism.wa.gov.au
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
5615 - Travel Arrangement and Reservation Services
Founded
1983
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $250M - $500M

    Tourism Western Australia's revenue is estimated to be in the range of $250M - $500M

Company Leadership

  • Chief Executive Officer at Tourism Western Australia
    R. M.
    Chief Executive Officer
    Mobile Phone
  • Chief Financial Officer at Tourism Western Australia
    R. S. F. G.
    Chief Financial Officer
    Mobile Phone
  • Chief Information Officer at Tourism Western Australia
    D. L.
    Chief Information Officer
    Mobile Phone
  • Chief Financial Officer at Tourism Western Australia
    R. S.
    Chief Financial Officer
    Mobile Phone
  • Chief Information Officer at Tourism Western Australia
    R. H.
    Chief Information Officer
    Mobile Phone

Employee Directory

  • Chief Information Officer at Tourism Western Australia
    R. H.
    Chief Information Officer
    Mobile Phone
  • Chief Executive Officer at Tourism Western Australia
    R. M.
    Chief Executive Officer
    Mobile Phone
  • Director Digital And Content at Tourism Western Australia
    C. A.
    Director Digital And Content
    Mobile Phone
  • Director Public Relations at Tourism Western Australia
    K. L.
    Director Public Relations
    Mobile Phone
  • Executive Director Events at Tourism Western Australia
    A. L.
    Executive Director Events
    Mobile Phone

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