Market position Tourism WA is a state government agency focused on promoting Western Australia as a premier destination, signaling a stable, public-sector partner with long-term tourism strategy and potential for formal partnerships, tenders, and joint marketing programs.

Strategic partnerships Active collaboration with private sector, industry, and government to develop iconic experiences suggests opportunities for travel suppliers, experience providers, and event organizers to co-create packages and bid for major events.

Events pipeline Emphasis on developing and promoting major sporting, arts, cultural, and business events indicates a steady stream of collaboration opportunities for event logistics, hospitality, transport, and experiential marketing vendors.

Digital and tech Tech stack includes SharePoint, tag management, and analytics tools, implying opportunities to offer digital marketing, website optimization, data integration, and analytics services to enhance campaign execution and measurement.

Growth potential Revenue scale and recent leadership changes along with new flight route announcements point to expansion and transformation efforts, presenting openings for strategic sales proposals in tourism experiences, aviation partnerships, and destination marketing services.