Market Niche Focus Tower Marine Boat Sales specializes in freshwater power and sailboat listings, positioning itself as a key player in the Michigan boating market with a family-owned approach that appeals to local consumers seeking personalized service.

Comprehensive Services The company's offerings include brokerage, financing, marine surveys, transportation, storage, and slip services, creating multiple touchpoints for cross-selling marine-related products and maintenance services.

Digital Presence Utilizing modern web technologies such as WordPress, React, and Webpack, Tower Marine maintains an online presence that can attract tech-savvy boat buyers, providing opportunities for targeted digital marketing and online sales enhancements.

Expanding Customer Base With two locations and over 450 slips, the company has the capacity to serve a sizable customer segment, including recreational boaters and commercial clients, facilitating upselling of premium services and exclusive boats.

Industry Positioning Operating in a market with competitors like West Marine and MarineMax, Tower Marine can position itself as a trusted, local alternative—offering personalized service and specialist knowledge that can be leveraged for customer loyalty and repeat sales.