Strong Industry Position Tower Products is the market leader in pressroom chemical solutions for offset and flexographic printing, supported by a widespread distribution network of over 120 locations worldwide, indicating a robust supply chain and extensive customer reach.
Recent Strategic Growth The company has recently expanded its portfolio through mergers, such as with Nova Pressroom Products, and strengthened regional partnerships, exemplified by its collaboration with Technorol in Canada, signaling potential for further regional sales and cross-selling opportunities.
Innovation and Sustainability Awarded the 2022 Innovative Application of Technology Award and launching environmentally sensitive products like SmartFlex UV Wash FX and TRANSITION Roller Cleaner, Tower Products demonstrates a commitment to eco-friendly solutions, appealing to environmentally conscious clients.
Market Expansion Product brochures now available in both English and Spanish suggest an effort to broaden market reach in North America and Latin America, opening doors for sales outreach to diverse markets and multicultural clients.
Technological Leadership Utilizing modern tech stacks such as CDN, Bootstrap, and Google Fonts, along with recent product launches focused on innovative cleaning solutions, positions Tower Products as a technologically forward company, which can appeal to clients prioritizing advanced, sustainable pressroom chemistry.