Targeted Print Solutions The company recently launched SIMPLE Print Solution, a managed print service. This indicates a potential opportunity to upsell additional managed services such as device fleets, print optimization, secure printing, and cost-per-page tracking to businesses seeking efficiency and cost control.

Small Team, High Need With a lean team (2-10 employees) in the insurance industry, there may be a reliance on outsourced or streamlined back-office operations. This presents a chance to offer scalable IT and automation tools, secure document handling, and low-overhead cloud solutions that reduce manual processes.

Digital Presence Play Active use of e-commerce and marketing tech (Shopify, Google Ads tracking, DoubleClick) suggests marketing and customer acquisition workflows. Potential to offer digital transformation services, CRM integration, data analytics, and website optimization to improve lead generation and conversion.

Security & Compliance Usage of security-related tools like reCAPTCHA and other web tech signals an emphasis on secure online interactions. Explore selling enhanced cybersecurity, identity management, email security, and compliance solutions tailored to small insurance operators.

Growth through Partnerships Recent news of a new print solution signals growth initiatives. There is an opening to position broader portfolio expansions, including cloud services, IT outsourcing, and managed services, aligning with a partner-friendly approach for cross-sell to similar mid-market firms.