TRACCS

Public Relations and Communications ServicesMecca, Saudi Arabia51-200 Employees

TRACCS is a public relations and communications services firm that has operated in the Middle East and North Africa for more than 28 years, distinguishing itself as the region's largest independent, homegrown network. Headquartered in Riyadh, Saudi Arabia, the group maintains offices across Jeddah, Riyadh, Dubai, Kuwait, Doha, Manama, Cairo, and Beirut, with affiliate offices in Istanbul, Tunis, and Algiers and operations spanning ten countries. The firm employs more than 200 professionals, and 85% of its team are native Arabic speakers.

TRACCS provides integrated communications solutions through three service streams—Advisory, Content, and Training—for government, corporate, and multinational clients. Its advisory offering includes strategic and creative consultancy, media engagement, digital, crisis management, internal communications, and CSR, while in-house content teams produce multi-channel material. Training is delivered in English, Arabic, and French through its ENRICH program. TRACCS is a member of CIPR, PRCA, and MEPRA, and is the only MENA-based agency featured in PRovoke Media's Global Top 250 PR Agency Ranking at #142; in November 2023, TRACCS Bahrain announced a partnership with Bahrain Development Bank.

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