Regional leadership TRACCS is the largest independent, homegrown public relations network in the MENA region with a multi-country footprint and a strong native Arabic speaking talent pool, presenting a ready-made platform for multinational brands seeking credible regional PR support and local market access.

Full service depth With advisory, content, and training services, TRACCS can upsell integrated campaigns, crisis management, digital engagement, CSR programs, and training through its ENRICH platform to clients seeking end-to-end communications solutions.

Strategic partnerships Recent and historical partnerships in Bahrain and charitable foundations indicate opportunities to expand corporate and public sector collaborations across the Gulf and MENA, positioning TRACCS as a partner for government and development-focused communications.

Arabic proficiency Having 85 percent native Arabic speakers and the largest pool of Arabic-speaking communications professionals enables tailored regional messaging, making TRACCS an attractive partner for brands targeting Arabic-speaking audiences and culturally nuanced campaigns.

Growth readiness With revenue in the mid-range for regional agencies and a scalable network across 10 countries, TRACCS is positioned to win larger regional mandates from multinational clients seeking consistency and local expertise, as well as expand training and content production services to new sectors.