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Insights

Expanding Market Reach Trace Soccer's strategic partnerships with organizations like US Youth Soccer, Trojan FC, and FC Stars indicate a strong foothold in the youth and amateur sports sectors, presenting opportunities to offer scalable video and recruitment solutions across similar sports organizations.

Technology Integration With a tech stack including Salesforce, Android, and New Relic, Trace is positioned to leverage CRM and app-based integrations. There is potential to expand offerings with customized video analytics, CRM enhancements, and mobile solutions tailored for sports teams and clubs.

Financial Growth Potential Having secured $47 million in Series C funding and generating revenues between $25M and $50M, Trace is poised for further growth and market expansion, making it an attractive partner for investors or collaborators aiming to extend digital sports engagement platforms.

Market Opportunity The company's focus on youth sports video highlights and coaching development aligns with current trends of digitization of amateur sports, providing opportunities to introduce additional talent development tools, advanced analytics, or recruitment services to enhance value for sports organizations.

Product Differentiation Trace's automated highlight creation and player-focused video playlists differentiate it from traditional sports video solutions. There's a potential to expand into emerging markets such as high school, college, or international youth leagues seeking innovative video technology for player development and scouting.

Trace Soccer Tech Stack

Trace Soccer uses 8 technology products and services including WordPress, Salesforce, Android, and more. Explore Trace Soccer's tech stack below.

  • WordPress
    Content Management System
  • Salesforce
    Customer Relationship Management
  • Android
    Programming Languages
  • New Relic
    Real User Monitoring
  • Froala Editor
    Rich Text Editors
  • Adobe Creative Suite
    Visualisation Software
  • Express
    Web Frameworks
  • Fourthwall
    Website Builders

Trace Soccer's Email Address Formats

Trace Soccer uses at least 1 format(s):
Trace Soccer Email FormatsExamplePercentage
First@traceup.comJohn@traceup.com
87%
Last@traceup.comDoe@traceup.com
6%
First.Last@traceup.comJohn.Doe@traceup.com
4%
FLast@traceup.comJDoe@traceup.com
3%

Frequently Asked Questions

Where is Trace Soccer's headquarters located?

Minus sign iconPlus sign iconTrace Soccer's main headquarters is located at 200 Academy Dr, Suite 120 Austin, Texas 78704, US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Trace Soccer's phone number?

Minus sign iconPlus sign icon You can contact Trace Soccer's main corporate office by phone at
+1-909-560-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Trace Soccer's stock symbol?

Minus sign iconPlus sign iconTrace Soccer is a publicly traded company; the company's stock symbol is DT.

What is Trace Soccer's official website and social media links?

Minus sign iconPlus sign iconTrace Soccer's official website is traceup.com and has social profiles on LinkedInCrunchbase.

What is Trace Soccer's SIC code NAICS code?

Minus sign iconPlus sign iconTrace Soccer's SIC code is 4832 - Radio Broadcasting Stations NAICS code is 5112 - Software Publishers.

How many employees does Trace Soccer have currently?

Minus sign iconPlus sign iconAs of October 2025, Trace Soccer has approximately 128 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Financial Officer: B. B.Chief Operating Officer: C. W.Owner: K. T.. Explore Trace Soccer's employee directory with LeadIQ.

What industry does Trace Soccer belong to?

Minus sign iconPlus sign iconTrace Soccer operates in the Software Development industry.

What technology does Trace Soccer use?

Minus sign iconPlus sign iconTrace Soccer's tech stack includes WordPressSalesforceAndroidNew RelicFroala EditorAdobe Creative SuiteExpressFourthwall.

What is Trace Soccer's email format?

Minus sign iconPlus sign iconTrace Soccer's email format typically follows the pattern of First@traceup.com. Find more Trace Soccer email formats with LeadIQ.

How much funding has Trace Soccer raised to date?

Minus sign iconPlus sign icon As of October 2025, Trace Soccer has raised $47M in funding. The last funding round occurred on Apr 12, 2022 for $47M.

When was Trace Soccer founded?

Minus sign iconPlus sign iconTrace Soccer was founded in 2011.

Trace Soccer

Software DevelopmentUnited States51-200 Employees

Trace is an AI video highlights company focused on capturing life’s most important memories. 

Trace PlayerFocus seamlessly identifies, follows and spotlights each player during the game and automatically delivers a playlist of highlights with your player – front and center. Highlights are sent directly to your inbox so that you can enjoy an enhanced viewing experience focused on your son or daughter.

Every week, thousands of games are traced and over one million highlights are captured on Trace for players, coaches and parents to rewatch their plays, use video to develop their skills, and share playlists with friends, family, coaches, and recruiters.

Section iconCompany Overview

Headquarters
200 Academy Dr, Suite 120 Austin, Texas 78704, US
Phone number
+1-909-560-****
Website
traceup.com
SIC Code
4832 - Radio Broadcasting Stations
Stock Symbol
DT
NAICS Code
5112 - Software Publishers
Founded
2011
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $47M

    Trace Soccer has raised a total of $47M of funding over 5 rounds. Their latest funding round was raised on Apr 12, 2022 in the amount of $47M.

  • $25M$50M

    Trace Soccer's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $47M

    Trace Soccer has raised a total of $47M of funding over 5 rounds. Their latest funding round was raised on Apr 12, 2022 in the amount of $47M.

  • $25M$50M

    Trace Soccer's revenue is estimated to be in the range of $25M$50M

Company Leadership

  • Stylized image of a person
    B. B.
    Chief Financial Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. W.
    Chief Operating Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. T.
    Owner
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. M.
    Director Of Operations
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. B.
    Director Of Customer Success
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    K. G.
    Director Of Customer Success
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. M.
    Director Of Event Partnerships
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. S.
    Gas Pipeline Controller
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. L.
    Growth Marketing Manager
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. K.
    Product Owner
    Phone icon
    Mobile Phone

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