Targeted Industries Trace's track and trace software focuses on cannabis and agricultural supply chains, offering transparency from soil to sale. Sales opportunities lie in government and commercial clients seeking compliance, serialization, and traceability across producers, processors, distributors, and retailers.

Tailored Capabilities Core features like unit-level serialization, role-based access control, and decentralized storage APIs can be positioned to meet strict regulatory requirements and chain-of-custody needs, appealing to operators needing verifiable audit trails and secure data sharing.

Small-Team Agility With a compact 2–10 person team, Trace can offer highly customized engagements and rapid deployment, targeting mid-market growers, processors, and small distributors that require flexible, cost-conscious track-and-trace solutions.

Industry Expertise Leverage the team’s hands-on Vermont to California plant experience to differentiate from generic SaaS offerings, emphasizing practical workflow integration, regulator-facing reporting, and real-world uptime in cannabis and ag supply chains.

Technology & Partnerships Existing tech stack and cloud-first approach enable scalable integrations with ERP, e-commerce (WooCommerce), payments (Stripe), and identity controls, presenting opportunity to upsell data-driven insights, loyalty management, and expanded partner ecosystems.