Strategic Acquisitions Trace3's recent acquisitions of IVOXY, Zivaro, and Tail Wind demonstrate their active expansion into data center, public sector, and data analytics markets, presenting opportunities to offer complementary cloud, security, and data solutions to these newly integrated client bases.

Focus on Emerging Tech With expertise in AI, identity governance, and next-generation security solutions like Azure Sentinel and Palo Alto Networks, Trace3 is positioned to support clients adopting advanced technologies, providing a pathway to upsell tailored AI and cybersecurity services.

Growth and Investment Backed by Apollo Global Management and handling revenues between $100 million and $1 billion, Trace3 has substantial financial backing and growth momentum, making it conducive for strategic partnerships and enterprise-level collaborations.

Expanding Service Portfolio Trace3’s recent hires and service integrations indicate a focus on delivering comprehensive transformation solutions, from data and security to cloud, which opens opportunities to introduce specialized consulting, managed services, and ongoing support contracts.

Market Positioning As an industry player comparable to companies like CDW and Softchoice in size and scope, Trace3 serves mid to large enterprises interested in adopting next-generation IT solutions, creating a target market for scalable enterprise services and technology modernization solutions.