Insights

Growing Funding and Revenue Tracer has secured $30 million in total funding with recent Series A investment of $18.1 million, indicating strong investor confidence and a solid financial position to support expansion and technology enhancement.

Enterprise Data Integration The platform’s focus on unifying fragmented data ecosystems across large enterprises presents opportunities for targeting organizations seeking to improve data governance, automation, and AI-readiness.

Recent Strategic Hires The appointment of Valerie Bartlett as SVP of Sales suggests a focus on expanding the sales team and market reach, offering opportunities for partners or clients to leverage increased sales capacity.

Market Alignment Tracer operates in a competitive space alongside prominent companies like monday.com and Asana, indicating potential for partnerships or integrations to enhance competitive positioning and market penetration.

Diverse Client Base Recent client engagement with Hampton University highlights opportunities to target more educational and public sector institutions seeking real-time environmental data solutions, expanding beyond typical enterprise clients.

Tracer Tech Stack

Tracer uses 8 technology products and services including HubSpot Analytics, Tableau, OneTrust, and more. Explore Tracer's tech stack below.

  • HubSpot Analytics
    Analytics
  • Tableau
    Business Intelligence
  • OneTrust
    Cookie Compliance
  • Google Workspace
    Email
  • SupportBee
    Email
  • Google
    Search Engines
  • HTTP/3
    Web & Portal Technology
  • Django
    Web Frameworks

Media & News

Tracer's Email Address Formats

Tracer uses at least 1 format(s):
Tracer Email FormatsExamplePercentage
FLast@tracer.techJDoe@tracer.tech
49%
First.Last@tracer.techJohn.Doe@tracer.tech
1%
First@tracer.techJohn@tracer.tech
1%
FLast@tracer.techJDoe@tracer.tech
49%

Frequently Asked Questions

Where is Tracer's headquarters located?

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Tracer's main headquarters is located at 501 West 30th Street New York, New York 10001 United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Tracer's official website and social media links?

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Tracer's official website is tracer.tech and has social profiles on LinkedInCrunchbase.

What is Tracer's NAICS code?

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Tracer's NAICS code is 5112 - Software Publishers.

How many employees does Tracer have currently?

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As of March 2026, Tracer has approximately 43 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: J. N.Chief Commercial Officer: S. M.Chief Technology Officer: L. W.. Explore Tracer's employee directory with LeadIQ.

What industry does Tracer belong to?

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Tracer operates in the Software Development industry.

What technology does Tracer use?

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Tracer's tech stack includes HubSpot AnalyticsTableauOneTrustGoogle WorkspaceSupportBeeGoogleHTTP/3Django.

What is Tracer's email format?

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Tracer's email format typically follows the pattern of FLast@tracer.tech. Find more Tracer email formats with LeadIQ.

How much funding has Tracer raised to date?

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As of March 2026, Tracer has raised $18M in funding. The last funding round occurred on Feb 13, 2023 for $18M.

When was Tracer founded?

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Tracer was founded in 2018.

Tracer

Software DevelopmentNew York, United States11-50 Employees

Tracer is a Collaborative Analytics Platform built to unify fragmented data ecosystems across global enterprises. By automating ingestion, applying shared business logic, and standardizing outputs, Tracer creates a consistent, governed data foundation that integrates with your existing stack. Accelerating decision making, measurement, modeling, and AI-readiness.

Section iconCompany Overview

Headquarters
501 West 30th Street New York, New York 10001 United States
NAICS Code
5112 - Software Publishers
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $18M

    Tracer has raised a total of $18M of funding over 1 rounds. Their latest funding round was raised on Feb 13, 2023 in the amount of $18M.

  • $25M$50M

    Tracer's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $18M

    Tracer has raised a total of $18M of funding over 1 rounds. Their latest funding round was raised on Feb 13, 2023 in the amount of $18M.

  • $25M$50M

    Tracer's revenue is estimated to be in the range of $25M$50M

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