Insights

Strategic Partnerships Tracer recently announced a real-time unified view partnership with SocialCode Solutions and Code3, signaling a channel and alliance opportunity to expand market reach and co-sell analytics solutions to enterprise clients.

Enterprise Data Unification As a Collaborative Analytics Platform that unifies fragmented data ecosystems, Tracer offers a compelling value proposition for mid-market to enterprise customers seeking faster decision making, AI readiness, and standardized data governance.

Industry & Education New client win with Hampton University and emphasis on real-time environmental monitoring suggests a vertical expansion path in higher education and government-adjacent sectors with data-intensive needs.

Funding Momentum Recent Series A funding and a total raise indicate financial strength and investor confidence, enabling stronger sales motions, heavier lead-gen campaigns, and scaled customer success initiatives.

Tech Stack Fit Existing technologies such as AWS, Django, Playwright, Selenium, and data visualization tools align with prospects already leveraging modern cloud and automation stacks, enabling faster product demonstrations and lower integration friction.

Tracer Tech Stack

Tracer uses 8 technology products and services including Hotjar, Amazon Web Services, Figma, and more. Explore Tracer's tech stack below.

  • Hotjar
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Figma
    Design
  • Playwright
    Frameworks And Libraries
  • Selenium
    Frameworks And Libraries
  • Google
    Search Engines
  • Adobe Fonts
    Web Fonts
  • Django
    Web Frameworks

Media & News

Tracer's Email Address Formats

Tracer uses at least 1 format(s):
Tracer Email FormatsExamplePercentage
FLast@tracer.techJDoe@tracer.tech
97%
First.Last@tracer.techJohn.Doe@tracer.tech
2%
First@tracer.techJohn@tracer.tech
1%

Frequently Asked Questions

What is Tracer's official website and social media links?

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Tracer's official website is tracer.tech and has social profiles on LinkedInCrunchbase.

What is Tracer's NAICS code?

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Tracer's NAICS code is 5112 - Software Publishers.

How many employees does Tracer have currently?

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As of July 2026, Tracer has approximately 42 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Of Staff To Ceo / Vp, Operations: C. K.Chief Technology Officer And Co-Founder: L. W.Senior Technical Success Manager: C. W.. Explore Tracer's employee directory with LeadIQ.

What industry does Tracer belong to?

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Tracer operates in the Software Development industry.

What technology does Tracer use?

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Tracer's tech stack includes HotjarAmazon Web ServicesFigmaPlaywrightSeleniumGoogleAdobe FontsDjango.

What is Tracer's email format?

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Tracer's email format typically follows the pattern of FLast@tracer.tech. Find more Tracer email formats with LeadIQ.

How much funding has Tracer raised to date?

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As of July 2026, Tracer has raised $18M in funding. The last funding round occurred on Feb 13, 2023 for $18M.

When was Tracer founded?

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Tracer was founded in 2018.
Tracer logo

Tracer

Software DevelopmentNew York, United States11-50 Employees

Tracer is a software company offering a collaborative analytics platform designed to unify fragmented data across global enterprises. It automates data ingestion, enforces shared business logic, and standardizes outputs to create a governed data foundation that integrates with existing technology stacks. This foundation supports quicker decision-making, more consistent measurement and modeling, and readiness for AI-driven initiatives.

Based in New York City, the firm operates as a small to mid-sized team within the software development sector. Its target customers are large organizations grappling with dispersed data sources and inconsistent analyses, for whom the platform provides a centralized, real-time view of performance and improved decision support. In April 2026, Tracer announced a partnership with SocialCode Solutions and independent digital agency Code3 to power a unified, real-time view of business performance.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $18M

    Tracer has raised a total of $18M of funding over 1 rounds. Their latest funding round was raised on Feb 13, 2023 in the amount of $18Mas a series_a.

  • $25M$50M

    Tracer's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $18M

    Tracer has raised a total of $18M of funding over 1 rounds. Their latest funding round was raised on Feb 13, 2023 in the amount of $18Mas a series_a.

  • $25M$50M

    Tracer's revenue is estimated to be in the range of $25M$50M

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