Tracr Employee Directory
Software DevelopmentEngland, United Kingdom11-50 Employees
Tracr is a technology platform developed by De Beers Group to establish trust in diamond provenance across the value chain. It relies on a distributed ledger approach to create an immutable record of a diamond’s origin, supporting rough-diamond customers and jewellery retailers as they verify provenance at scale. The system is designed to start at the source and provide tamper-proof provenance throughout the lifecycle of a diamond. Based in London, England, Tracr operates in the software development sector and was launched in 2018. It has been recognized by Forbes as a leading blockchain solution in 2020, 2022 and 2023. In April 2025, Tracr announced a partnership with J.R. Dunn Jewelers to offer a collection of fully traceable natural diamonds.