Insights

Growing User Base With over three million users and more than six million weekly visits, Tradera demonstrates strong customer engagement and community presence, offering ample opportunities for targeted advertising, premium listings, or partnership collaborations.

Market Leadership As the largest circular market in Sweden, Tradera's established brand presence can be leveraged to introduce new monetization channels, expand into related verticals, or promote value-added services to existing users.

Technology Adoption Utilizing a modern tech stack, including Google Analytics 4 and Google’s advertising tools, Tradera presents a prime opportunity for innovative digital marketing, data-driven campaigns, and integration of advanced e-commerce solutions.

Financial Growth Potential With revenue estimates between 25 million and 50 million dollars and recent funding of 4.4 million dollars, there is clear potential for investment in platform enhancements, marketing initiatives, and service expansion to accelerate growth.

Strategic Acquisition History As a subsidiary of eBay since 2006, Tradera benefits from established industry connections and a focus on sustainable growth, making it a strategic partner for complementary offerings such as logistics, payment solutions, or user engagement tools.

Tradera Tech Stack

Tradera uses 8 technology products and services including DoubleClick for Publishers (DFP), Google Analytics 4, Adobe Illustrator, and more. Explore Tradera's tech stack below.

  • DoubleClick for Publishers (DFP)
    Advertising
  • Google Analytics 4
    Analytics
  • Adobe Illustrator
    Cad & Graphics
  • Windows Server
    Operating Systems
  • iOS
    Programming Languages
  • HSTS
    Security
  • Radix UI
    UI Frameworks
  • Microsoft ASP.NET
    Web Frameworks

Tradera's Email Address Formats

Tradera uses at least 1 format(s):
Tradera Email FormatsExamplePercentage
First.Last@tradera.comJohn.Doe@tradera.com
92%
FLast@tradera.comJDoe@tradera.com
3%
First.Middle.Last@tradera.comJohn.Michael.Doe@tradera.com
3%
Last@tradera.comDoe@tradera.com
2%

Frequently Asked Questions

What is Tradera's official website and social media links?

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Tradera's official website is tradera.com and has social profiles on LinkedInCrunchbase.

What is Tradera's SIC code NAICS code?

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Tradera's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Tradera have currently?

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As of December 2025, Tradera has approximately 123 employees across 6 continents, including EuropeNorth AmericaAfrica. Key team members include Cpo: D. W.Chief Technology Officer: L. S.Head Of Finance - Cfo: I. W.. Explore Tradera's employee directory with LeadIQ.

What industry does Tradera belong to?

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Tradera operates in the Technology, Information and Internet industry.

What technology does Tradera use?

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Tradera's tech stack includes DoubleClick for Publishers (DFP)Google Analytics 4Adobe IllustratorWindows ServeriOSHSTSRadix UIMicrosoft ASP.NET.

What is Tradera's email format?

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Tradera's email format typically follows the pattern of First.Last@tradera.com. Find more Tradera email formats with LeadIQ.

How much funding has Tradera raised to date?

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As of December 2025, Tradera has raised $4.4M in funding. The last funding round occurred on Oct 14, 2022 for $4.4M.

Tradera

Technology, Information and InternetStockholm, Sweden51-200 Employees

With more than three million users, more than 6 million weekly visits and around 300 bids per second during peak traffic, Tradera is the largest circular market in Sweden. In a time when newly produced goods are becoming both cheaper and more accessible, Tradera’s role is more relevant than ever.

Founded in 1999 and with only 60 employees, Tradera is a friendly organization offering the best of two worlds: an established but small organization with quick decision loops and the freedom to take your own initiatives - always with the goal of improving the experience for our users.

Check out our open positions at https://careers.tradera.com/

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
5415 - Computer Systems Design and Related Services
Employees
51-200

Section iconFunding & Financials

  • $4.4M

    Tradera has raised a total of $4.4M of funding over 1 rounds. Their latest funding round was raised on Oct 14, 2022 in the amount of $4.4M.

  • $25M$50M

    Tradera's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $4.4M

    Tradera has raised a total of $4.4M of funding over 1 rounds. Their latest funding round was raised on Oct 14, 2022 in the amount of $4.4M.

  • $25M$50M

    Tradera's revenue is estimated to be in the range of $25M$50M

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