Insights

International expansion Tradera recently launched international freight and an AI/API tool, signaling openness to cross-border transactions. This creates a sales opportunity to offer logistics optimization, cross-border payment solutions, and marketplace integrations for sellers looking to reach new regions.

Partnership momentum A strategic partnership with Wayke suggests Tradera is expanding into automotive classifieds and competing with Blocket. There is an opportunity to propose bundled listings, targeted advertising, and data-driven car market insights to attract more car sellers and dealers.

Large user base With millions of users and high weekly visits, Tradera offers substantial scale for monetization plays such as premium seller tools, enhanced listing features, and targeted promotions. A sales approach could focus on monetizing activity through subscriptions, add-ons, or advertising solutions.

Tech-forward platform The tech stack includes PWAs, Elasticsearch, and analytics tools, indicating a modern, fast marketplace. This opens opportunities to sell performance marketing services, SEO/GA optimization partnerships, and API-driven integrations for sellers seeking better visibility and automation.

Financial health signals Reported revenue in the mid tens of millions USD and a modest funding level suggest room for growth-driven partnerships and enterprise-grade solutions for sellers and advertisers. Target sellers with scale and offer cost-per-acquisition efficiencies, analytics dashboards, and premium support to accelerate growth.

Tradera Tech Stack

Tradera uses 8 technology products and services including Google Publisher Tag, iCIMS, WP Rocket, and more. Explore Tradera's tech stack below.

  • Google Publisher Tag
    Advertising
  • iCIMS
    Applicant Tracking Systems
  • WP Rocket
    Caching
  • PWA
    Miscellaneous
  • LinkedIn
    Online Community Software
  • Elasticsearch
    Search Engines
  • Radix UI
    UI Frameworks
  • Piwik PRO Core
    Web Analytics

Tradera's Email Address Formats

Tradera uses at least 1 format(s):
Tradera Email FormatsExamplePercentage
First.Last@tradera.comJohn.Doe@tradera.com
92%
FLast@tradera.comJDoe@tradera.com
3%
First.Middle.Last@tradera.comJohn.Michael.Doe@tradera.com
3%
Last@tradera.comDoe@tradera.com
2%

Frequently Asked Questions

What is Tradera's official website and social media links?

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Tradera's official website is tradera.com and has social profiles on LinkedInCrunchbase.

What is Tradera's SIC code NAICS code?

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Tradera's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Tradera have currently?

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As of July 2026, Tradera has approximately 130 employees across 6 continents, including EuropeNorth AmericaAfrica. Key team members include Cpo: D. W.Chief Technology Officer: L. S.Head Of Finance - Cfo: I. W.. Explore Tradera's employee directory with LeadIQ.

What industry does Tradera belong to?

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Tradera operates in the Technology, Information and Internet industry.

What technology does Tradera use?

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Tradera's tech stack includes Google Publisher TagiCIMSWP RocketPWALinkedInElasticsearchRadix UIPiwik PRO Core.

What is Tradera's email format?

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Tradera's email format typically follows the pattern of First.Last@tradera.com. Find more Tradera email formats with LeadIQ.

How much funding has Tradera raised to date?

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As of July 2026, Tradera has raised $4.4M in funding. The last funding round occurred on Nov 14, 2022 for $4.4M.
Tradera logo

Tradera

Technology, Information and InternetStockholm, Sweden51-200 Employees

Tradera operates as Sweden's largest circular marketplace, connecting buyers and sellers of pre-owned items on a digital platform. Based in Stockholm, the company serves a large user base and handles substantial traffic, with more than three million users and over six million weekly visits, and peaks of around 300 bids per second. Founded in 1999, it has grown into a mid-sized technology company that balances established processes with quick decision-making to improve the user experience. 

Its platform targets individuals and small sellers in Sweden seeking a trusted space to list and discover secondhand goods. A 2026 partnership with Wayke expands car-ad distribution and shows ongoing collaboration to extend its reach in the Swedish online marketplace landscape.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
5415 - Computer Systems Design and Related Services
Employees
51-200

Section iconFunding & Financials

  • $4.4M

    Tradera has raised a total of $4.4M of funding over 1 rounds. Their latest funding round was raised on Nov 14, 2022 in the amount of $4.4M.

  • $10M$25M

    Tradera's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $4.4M

    Tradera has raised a total of $4.4M of funding over 1 rounds. Their latest funding round was raised on Nov 14, 2022 in the amount of $4.4M.

  • $10M$25M

    Tradera's revenue is estimated to be in the range of $10M$25M

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