Insights

International freight Tradera recently expanded to offer international freight, signaling an opportunity to partner on cross-border logistics services, shipping optimization, and marketplace integration for sellers expanding beyond Sweden.

AI API tools The launch of an AI/API tool presents a path to collaborate on AI-driven listing optimization, pricing insights, and automated customer service enhancements that could boost seller conversion and user engagement.

CEO transition Management change with Grohman taking over as CEO may create opportunities for strategic partnerships, co-marketing, and pilot programs aligned with new growth initiatives and product roadmaps.

Car marketplace collaboration The partnership with Wayke to expand car ads distribution indicates a channel-rich strategy; there is potential to propose joint campaigns or data-driven cross-listing solutions with automotive brands and dealers.

Scale and Reach With millions of users and high traffic during peak periods, there is a clear opportunity to pitch Monetization partnerships, seller onboarding programs, and premium features to maximize engagement and ad revenue.

Similar companies to Tradera

Tradera Tech Stack

Tradera uses 8 technology products and services including Criteo, Microsoft Advertising, Snowplow, and more. Explore Tradera's tech stack below.

Tradera's Email Address Formats

Tradera uses at least 4 email formats:
Tradera Email FormatsExamplePercentage
First.Last@tradera.comJohn.Doe@tradera.com
92%
FLast@tradera.comJDoe@tradera.com
3%
First.Middle.Last@tradera.comJohn.Michael.Doe@tradera.com
3%
Last@tradera.comDoe@tradera.com
2%

Frequently Asked Questions

What is Tradera's official website and social media links?

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Tradera's official website is tradera.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Tradera generate?

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As of October 2026, Tradera's annual revenue is estimated to be $10M - $25M.

What is Tradera's SIC code and NAICS code?

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Tradera's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Tradera have currently?

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As of October 2026, Tradera has approximately 130 employees across 5 continents, including Europe, North America and Africa. Key team members include Chief Executive Officer: E. G., Cpo: D. W. and Chief Technology Officer: L. S. Explore Tradera's employee directory with LeadIQ.

What industry does Tradera belong to?

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Tradera operates in the Technology, Information and Internet industry.

What technology does Tradera use?

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Tradera's tech stack includes Criteo, Microsoft Advertising, Snowplow, MongoDB, Figma, Google Cloud, LiveChat and Elasticsearch.

What is Tradera's email format?

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Tradera's email format typically follows the pattern of First.Last@tradera.com. Find more Tradera email formats with LeadIQ.

How much funding has Tradera raised to date?

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As of October 2026, Tradera has raised $4.4M in funding. The last funding round occurred on Oct 14, 2022 for $4.4M.
Tradera logo

Tradera

Technology, Information and InternetStockholm, Sweden51-200 Employees

Tradera operates as Sweden's largest circular marketplace, connecting buyers and sellers of pre-owned items on a digital platform. Based in Stockholm, the company serves a large user base and handles substantial traffic, with more than three million users and over six million weekly visits, and peaks of around 300 bids per second. Founded in 1999, it has grown into a mid-sized technology company that balances established processes with quick decision-making to improve the user experience. 

Its platform targets individuals and small sellers in Sweden seeking a trusted space to list and discover secondhand goods. A 2026 partnership with Wayke expands car-ad distribution and shows ongoing collaboration to extend its reach in the Swedish online marketplace landscape.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
5415 - Computer Systems Design and Related Services
Employees
51-200

Section iconFunding & Financials

  • $4.4M

    Tradera has raised a total of $4.4M of funding over 1 rounds. Their latest funding round was raised on Oct 14, 2022 in the amount of $4.4M as a Venture Round.

  • $10M - $25M

    Tradera's revenue is estimated to be in the range of $10M - $25M

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