Insights

School partnerships TRA LS offers tiered mental health programs tailored for schools and is actively expanding onboarding of new school partners, presenting an opportunity to pitch scalable district-wide deployments and multi-year contracts.

Expansion momentum Recent collaboration with Michigan Virtual to broaden the Michigan Cares support menu indicates a growth trajectory and potential for scaled state-wide or regional partnerships with districts, universities, and education networks.

Tech-enabled delivery Utilizes a diverse tech stack including AWS, SAP, monday.com, Pardot, and CRM/HR tools, signaling readiness to partner with districts or vendors seeking integrated platform implementations for program delivery, tracking, and analytics.

Budget potential Annual revenue in the low to mid six-figure to meeting the needs of school partners, suggesting room to upsell expanded services, tiered program adoption, and longer-term contracts across multiple schools or districts.

Youth mental health demand Strong demand signal for early intervention and crisis support tiers, aligning with school safety and well-being initiatives, offering a compelling case for government or foundation funding partnerships and bundled service offerings.

Similar companies to TRAILS

TRAILS Tech Stack

TRAILS uses 8 technology products and services including Hotjar, Amazon Web Services, SAP, and more. Explore TRAILS's tech stack below.

TRAILS's Email Address Formats

TRAILS uses at least 3 email formats:
TRAILS Email FormatsExamplePercentage
FLast@trailstowellness.orgJDoe@trailstowellness.org
96%
FiLast@trailstowellness.orgJoDoe@trailstowellness.org
2%
FirstLast@trailstowellness.orgJohnDoe@trailstowellness.org
2%

Frequently Asked Questions

What is TRAILS's official website and social media links?

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TRAILS's official website is trailstowellness.org and has social profiles on LinkedIn and Crunchbase.

How much revenue does TRAILS generate?

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As of September 2026, TRAILS's annual revenue is estimated to be $1M - $10M.

What is TRAILS's NAICS code?

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TRAILS's NAICS code is 62133 - Offices of Mental Health Practitioners (except Physicians).

How many employees does TRAILS have currently?

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As of September 2026, TRAILS has approximately 101 employees across 3 continents, including North America, Asia and Europe. Key team members include President: D. L., Head Of Programs: A. G. and Founder: R. H. Explore TRAILS's employee directory with LeadIQ.

What industry does TRAILS belong to?

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TRAILS operates in the Mental Health Care industry.

What technology does TRAILS use?

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TRAILS's tech stack includes Hotjar, Amazon Web Services, SAP, monday.com, Pardot, Greenhouse, Slack and SAP Concur.

What is TRAILS's email format?

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TRAILS's email format typically follows the pattern of FLast@trailstowellness.org. Find more TRAILS email formats with LeadIQ.

When was TRAILS founded?

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TRAILS was founded in 2013.
TRAILS logo

TRAILS

Mental Health CareMichigan, United States51-200 Employees

TRAILS is a mental health care organization based in Ann Arbor, Michigan, that partners with schools to deliver structured mental health programming for students. It provides training, materials, and implementation support to enable the three-tier model—universal education, early intervention, and crisis response for suicidality—within school settings. The programs are designed to be culturally responsible and adaptable to diverse school contexts, with the goal of integrating mental health support into everyday education.

Targeting K-12 school systems, TRAILS serves districts seeking scalable solutions to the youth mental health crisis. The organization situates itself as a provider of school-based mental health services, emphasizing system-level capacity-building and sustained program delivery. With a mid-sized team, TRAILS is actively expanding its onboarding of new school partners to broaden its reach.

Section iconCompany Overview

NAICS Code
62133 - Offices of Mental Health Practitioners (except Physicians)
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    TRAILS's revenue is estimated to be in the range of $1M - $10M

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