Acquisition by Mitratech Trakstar was recently acquired by Mitratech Holdings Inc, a legal, compliance, and HR software provider. This acquisition could present cross-selling opportunities for Trakstar's products among Mitratech's existing customer base.

Industry Recognition Trakstar received recognition as a 'Top Performer' among other notable HR software providers. This recognition can serve as a credibility boost for Trakstar, potentially attracting new customers looking for high-performing solutions.

Product Launches Trakstar has launched several new products and features, such as Trakstar Intel Reports, Perform Benchmarking, and solutions for video interviews. These product launches showcase Trakstar's commitment to innovation, providing sales opportunities to upsell to existing customers and attract new ones.

Employee Engagement Focus Trakstar focuses on employee engagement and performance management, offering tools like Trakstar Perform to help organizations align their teams with shared goals. This emphasis on employee engagement can be leveraged in sales pitches to companies looking to improve workforce productivity and satisfaction.

Market Trends Insights Trakstar regularly conducts surveys and releases reports on industry trends, such as the 2023 Outlook Survey and Trakstar Intel Reports. These insights into market trends can be valuable for sales professionals to demonstrate thought leadership and tailor solutions to meet evolving customer needs.