Security Expertise Target TransAuth as a specialized MSP/partners for small security-focused startups with tailored threat protection and asset protection services, emphasizing their leadership’s deep security and IT expertise to validate collaboration.

Startup Growth Position scalable security solutions that fit a lean team (2-10 employees) and limited revenue, offering cost-effective, easy-to-deploy protections and managed services designed for fast-growing early-stage companies.

Cloud Collaboration Leverage their tech stack interests (Cloudflare, Microsoft Azure, WordPress/WooCommerce) to propose integrations, secure deployment patterns, and cloud-native security controls that align with their current infrastructure choices.

Revenue Focus Highlight affordable, modular security offerings with clear ROI and quick win pilots, appealing to a company with revenue under one million and aiming to scale securely without high upfront costs.

Partner Ecosystem Propose a partner-led go-to-market with joint marketing and co-selling opportunities, leveraging their Minneapolis base and Leadership with extensive industry experience to establish credibility and accelerate deals.