Market Expansion Travelocity has launched various innovative initiatives like Beer Tourism Index, Glamping recommendations, and Travel for Good platform. These unique offerings can be leveraged to target niche traveler segments seeking experiential and socially responsible travel experiences.

Strategic Partnerships The partnership with Brand licensing company Beanstalk indicates Travelocity's interest in expanding its brand presence across different product categories. Utilizing this partnership network can open doors for cross-promotional opportunities and access to new customer bases.

Technology Integration Travelocity's utilization of tech stack including SiteCatalyst, AWS Lambda, and AR in their mobile app showcases a commitment to enhancing customer experience through technology. Highlighting the seamless booking process and augmented reality features can appeal to tech-savvy travelers.

Merger Synergies Following the acquisition by Expedia, Travelocity has integrated its offerings with the wider Expedia ecosystem. Leveraging this integration to offer bundled travel packages or exclusive deals combining services from different Expedia-owned brands can drive higher customer engagement and loyalty.

Employee Engagement With a dedicated focus on volunteerism through initiatives like the interactive map connecting volunteers, Travelocity has showcased commitment towards social responsibility. Creating corporate travel packages tailored for organizations encouraging volunteer trips can resonate with socially conscious companies.