Growing Revenue Potential With an estimated revenue between 25 million and 50 million USD, Tray demonstrates a solid financial position within the e-commerce solutions sector, indicating a market with continued demand that sales teams can target for upselling or expanding current client relationships.

Strong Industry Presence Positioned in the IT Services and IT Consulting industry with over 200 employees, Tray’s established market presence offers opportunities to introduce complementary products or services that align with their focus on supporting e-commerce businesses.

Technological Sophistication Tray’s use of advanced tech stacks such as Google Analytics Enhanced eCommerce, AngularJS, and Module Federation suggests a maturity in digital infrastructure, providing avenues to propose innovative integrations, analytics tools, or automation solutions that enhance their platform.

Market Growth Alignment As an e-commerce-focused company in Brazil aiming to transform the local retail space, Tray is well-positioned to benefit from ongoing market trends toward digital sales expansion, presenting opportunities for sales of cloud services, security, and marketing automation.

Customer Engagement & Culture Tray’s recognition as a Great Place to Work and its emphasis on inclusivity and innovation point to a strong internal culture, making it a potential partner for solutions in HR tech, employee engagement, or corporate training services to support their growth and retention strategies.