Banking engagement Target banks with large SME client bases to leverage TreasurUp's white-label digital banking engagement platform, focusing on banks looking to retain FX and cross-border payments flows and deepen treasury-related client relationships.

FX and liquidity Position TreasurUp as an integrated front-end for FX risk management and liquidity forecasting, offering banks a seamless way to reduce manual servicing and increase fee-based revenue through enhanced treasury journeys.

European footprint Emphasize established traction with Nordic and Continental European banks (Nordea, Rabobank, KBC, SEB, Handelsbanken, LBBW, etc.) to underpin credibility when approaching additional European incumbents and co-opetition aware markets.

Awards and wins Highlight recent recognitions in digital CX and innovations awards to accelerate outreach with risk-averse executives, using awards as social proof for reliability, security, and modern treasury capabilities.

Market expansion Leverage participation in Finovate Europe and industry events such as LBBW Deri-X Forum to identify partner opportunities, channel co-selling, and pilot engagements with midsize and large banks seeking rapid modernisation.