Acquired with Cision TrendKite sold assets to Cision for 225M, indicating a potential channel for partner integrations or legacy asset buyers who may still value TrendKite’s technology.

Acquisition history Historical mergers and acquisitions, including Union Metrics and InsightPool, suggest a track record of expanding capabilities through acquired technologies—a cue to position TrendKite’s AI-powered PR analytics to buyers valuing integrated platforms.

Growth funding With funding of around 48M and prior 11M rounds, TrendKite demonstrates investor confidence and a growth trajectory, signaling readiness for scaled enterprise deployments and expansion into mid-market and agency clients.

Broad tech stack Utilizes a diverse tech stack (HubSpot, Elasticsearch, Drift, Intercom, Zendesk, AdRoll, Crazy Egg, Ansible) which can enable seamless integrations to existing marketing stacks—a selling point for tech-savvy marketing teams.

Revenue signals Current revenue range (1M-10M) and mid-sized employee base (2-10) indicate a target profile for upsell to larger brands seeking scalable earned media measurement, and a potential opportunity for channel or partner-based selling.