Cross-border bridge Trends is part of NICG and specializes in bridging China and the West for intercultural dialogue, presenting an opportunity to pitch cross-border PR, messaging, and bilingual content services to clients expanding internationally.

Public sector focus With a client base that includes government agencies and state-owned enterprises, there is potential to offer strategic communications, crisis management, and policy issue advocacy services tailored to government and public sector accounts.

Chinese market reach Headquartered in Beijing with offices in eight major Chinese cities, Trends can serve as a local partner for multinational brands seeking China-focused campaigns, reputation management, and media outreach.

Integrated services Offering turnkey solutions across PR, advertising, event management, and interactive marketing suggests upsell opportunities for clients needing end-to-end campaigns or integrated marcom solutions.

Moderate scale, growth potential Revenue in the mid-range and a lean team (11-50 employees) indicate agility; sales efforts can target mid-market brands and niche international firms seeking personalized attention and flexible engagement models.