Direct-to-Consumer Growth Leverage Trends International’s acquisitions of Art.com and AllPosters.com to expand direct-to-consumer partnerships, cross-sell licensed posters, calendars, and social stationery through owned channels and premium online storefronts.

Licensing & Partnerships Explore new co-branded licensed products with existing portfolios and licensors (over 200 licenses) to enter aligned consumer categories, expand shelf presence, and drive higher-margin collaboration opportunities with retailers.

Sustainability Advantage Capitalize on the 2023 shift toward plastic-free packaging and recycled materials by offering eco-friendly product lines and packaging upgrades to retailers prioritizing sustainable assortments and green commitments.

Digital Marketing Upsell Utilize Trends’ tech stack including Google Ads, Tableau, Adobe Experience Cloud, and Magento to propose performance-driven digital campaigns for retailers, plus data-backed assortment optimization and dynamic pricing.

Cultural & Editorial Tie-Ins Position as a scalable partner for seasonal and pop-culture campaigns leveraging licensed content with fast-turnaround calendars and posters, targeting retailers seeking timely, high-demand collections.