Growth potential Private higher education institution with modest size (11-50 employees) and revenue range of $1M-$10M, presenting opportunities for scalable education technology, student information system enhancements, and outsourced digital marketing services to support enrollment growth.

Technology opportunities Existing tech stack includes Canvas LMS, Omni CMS, SOLIDWORKS, vMix, and analytics/tracking via Facebook Pixel and TikTok, indicating opportunities to upsell learning management, content management, simulation tools, production/streaming capabilities, and data analytics consulting.

Leadership transitions Recent leadership and staff changes in athletic department and theatre company, plus retirement of a long-tenured manager, suggest a window for executive outreach around organizational modernization, sponsorship programs, and streamlined donor engagement solutions.

Brand and outreach Awards and campaigns (Circle of Excellence) and active theatre program indicate value in marketing automation, CRM enhancements, alumni engagement, and digital storytelling services to amplify campaigns and fundraising.

Strategic partnerships Revenue tier and peer comparisons place Tri-State among smaller private universities; prospect for partnerships in shared services, cross-institution collaboration, and cost-effective technology bundles tailored to mid-market higher ed clients.