Integrated marketing Trico offers a broad suite of marketing and communication solutions across electronic and print media, presenting opportunities to upsell cross-channel campaigns, including digital and print integration for clients seeking cohesive brand messaging.

Mid-market agency With 51-200 employees and revenue in the 50-100M range, Trico targets mid-market businesses, suggesting potential for scalable service packages, tiered pricing, and ongoing retainers for mid-size brands seeking comprehensive marketing support.

Tech stack leverage The use of WordPress, jQuery, and hosting platforms indicates capability to manage cost-effective web design, maintenance, and digital marketing tech; propose ongoing website optimization, SEO, analytics, and site reliability services.

Customer-first services Emphasis on strategic marketing, integrated solutions, and strong client service signals opportunities to position value-based retainers around strategy, creative development, and performance measurement for deeper client partnerships.

Cross-sell potential Existing offerings span database management, internet marketing, social media for business, and print production, enabling a cross-sell approach to current clients and the prospect pool to expand wallet share through bundled services.