Recent Acquisitions TricorBraun has been actively expanding through strategic acquisitions, such as acquiring Veritiv Containers, Alplas Products, UniquePak, and Plas-Pak WA. These acquisitions have not only expanded their product portfolio but also opened doors for cross-selling opportunities to new customers gained through these deals.

Diverse Industry Focus With expertise in serving industries ranging from healthcare to food and beverage, home care to personal care, and animal health to alcoholic beverages, TricorBraun has a wide range of potential customers to target for their packaging solutions. Sales professionals can leverage this diverse industry focus to tap into various market segments and cater to unique packaging needs.

Global Footprint TricorBraun's acquisitions have not only expanded their product offerings but also broadened their geographic reach. With a presence in various regions including Australia, the company has access to a global customer base. Sales development representatives can capitalize on this global footprint to target customers across different continents and regions.

Customer-Centric Approach At the core of TricorBraun's operations is a strong customer-centric approach. By focusing on customer needs and offering customized packaging solutions, sales professionals can position the company as a preferred partner for brands looking to address complex packaging challenges. Leveraging this customer-centric approach can lead to long-term customer relationships and repeat business.

Technology Integration TricorBraun's adoption of technologies like AdRoll, Google Analytics, Salesforce, and others showcases their commitment to leveraging digital tools for sales and marketing. Sales representatives can use these tools to analyze customer behavior, track leads, and personalize marketing efforts, thereby enhancing customer engagement and driving sales growth.