Trinity McQueen
Market ResearchEngland, United Kingdom11-50 Employees
Trinity McQueen is a London-based market research consultancy that blends behavioural science with technology to develop a clearer understanding of audiences. It rests on the premise that people are often unreliable reporters of their own behaviour, using that insight to extract a truer story from data and deliver actionable conclusions. Its work covers segmentation analysis, usage and attitude studies, ethnography, shopper insight and cultural trend analysis to help brands align with real consumer needs and inform decisions. The firm has worked with household-name brands such as Weetabix, Hyundai, Berghaus and Asda and has earned recognition from the Market Research Society for twelve consecutive years. Based in London and described as a small to mid-sized operation, Trinity McQueen supports clients across propositions, launches, audience engagement and customer experience by mapping journeys, creating personas and testing usability. In May 2025, the firm appointed Danielle Hume as managing director, succeeding prior leaders in a notable leadership transition.
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