Growing leadership Trinity McQueen recently appointed a new managing director, Danielle Hume, signaling potential leadership-driven initiatives and a possible shift in strategic priorities. This presents an opportunity to engage on executive-aligned projects such as high-level market strategy, organizational impact studies, and transformation-worthy insights.

MD-level contact New leadership often opens doors for boardroom-level discussions and renewed interest in risk-reducing decision support. Position offerings around strategic decision enablement, predictive audience modelling, and narrative-driven insights that inform major investments and launches.

Growth through acquisitions Past acquisitions in 2019 indicate a track record of expanding capabilities through collaborations with Blinc and related firms. This suggests openness to integrated research solutions, blended methodologies, and cross-sell opportunities across research, content, and design domains.

Brand and measurement With launches in brand measurement services and CRAVE, there is a clear emphasis on brand health, proposition testing, and performance tracking. Opportunities exist to offer ongoing brand equity tracking, concept validation, and optimization testing tied to new campaigns and product launches.

Market breadth A diverse client history including Weetabix, Hyundai, Berghaus, and Asda demonstrates appetite for scalable insights across sectors. Target cross-vertical solutions such as segmentation, journey mapping, and usability testing that align with mid-market to larger-brand needs and ongoing optimization.