Regional focus Operate with multiple southeastern U.S. warehouse hubs (Alabama, Florida, Georgia, Tennessee), presenting a strong regional footprint for rapid delivery and targeted B2B sales within automotive, industrial, marine, and utility sectors.

Extensive product range Distribute a wide mix of deep-cycle and starting batteries, chargers and accessories across diverse applications (automotive, floor machines, golf cars, marine/RV, renewable energy, mobility), enabling cross-selling and bundle offers to existing customers.

Leadership position Largest Trojan Battery distributor globally, signaling credibility and potential for preferential pricing, exclusive SKUs, and channel partnerships to drive higher close rates with mid-market accounts.

Tech-enabled selling Utilizes Salesforce, Magento/Shopify, WordPress and collaboration tools, suggesting opportunities to implement targeted account-based marketing, enhanced e-commerce experiences, and streamlined quote-to-cash processes for faster deals.

Growth readiness Revenue in the mid hundreds of thousands to low hundreds of millions range with a broad customer base; potential to scale through new verticals (industrial, renewable energy, mobility) and geographic expansion, supported by existing staff expertise and a wide product catalog.