Market focus Target dental practices in the United States seeking efficiency and revenue growth, leveraging Trojan’s 40 years of automation and services to improve case acceptance, production, and collections.

Technology leverage Emphasize Trojan’s automation tools such as Dentifi for insurance verification, Trojan Eligibility for rapid patient eligibility checks, DrDirect Electronic Claims for faster claims, and an integrated learning center to boost practitioner productivity.

Revenue expansion Position the offering as a path to higher practice revenue through increased case acceptance, faster reimbursements, centralized managed care, and improved collections—addressing common regulatory and operational pressures in dental offices.

Decision triggers Prioritize outreach to practices undergoing growth, payer shifts, or inefficiencies in verification, eligibility, or claims processing; highlight measurable time savings and productivity case studies from the Trojan Learning Center.

Competitive landscape Differentiate from staffing firms by focusing on performance enablement for dental offices with a specialized, long‑standing partner offering documented tools and services, plus educational resources to sustain improvements.