Trollbeads United States, Inc.

Retail Luxury Goods and JewelryNew Jersey, United States11-50 Employees

At Trollbeads, we believe that our lives are built of stories, memories, and moments. 
 
Jewelry has a distinct way of capturing these moments in fine materials and crafted details, giving customers a chance to carry their memories with them always and to express their personal story.

Each Trollbead has a special meaning and can symbolize a memory, a milestone, or a personality trait.  You decide which meaning each bead has for you.  Or perhaps you choose beads based on their color because that's how you choose to tell your story.  It's entirely up to you.

Let Trollbeads be exactly what you want it to be.  It's unique. It's you.

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Celebrating 50 Years of Stories

Trollbeads is a family-owned business whose story began in Copenhagen in 1976. Guided by founder and Creative Director Lise Aagaard for five decades, Trollbeads has become an icon in jewelry design, celebrated for its creativity, quality, and timeless storytelling.

Since 1976, Trollbeads has been at the heart of personalized jewelry, bringing the original beads-on-bracelet concept to life, which today is a well known jewelry category all over the world.

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Focus on Craftsmanship

Trollbeads unites Danish design heritage with a blend of traditional and modern jewelry techniques.  Craftsmanship is at the core of what we do.  It's the precision and skill our artisans bring to the collection that defines our brand and enhances the fine details in every design.

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