Troubadour Research and Consulting

Market ResearchTexas, United States2-10 Employees

Troubadour Research and Consulting is a full-service market research firm founded in 2011 and closed in 2019. We are experts in quantitative research methods, delivering essential data and insights to help brands better identify, understand, and serve their target markets.

Our notable project experience spans research types, product categories, and industries, so clients benefit from research best practices as well as a cross-pollination of field-proven ideas.

Along with our research know-how, we work hand-in-glove with clients, providing the level of integration, flexibility, and commitment required to meet project, timeline, and budget goals.    

Our in-house capabilities in advanced analysis include:
     •	Consumer segmentation
     •	Statistical analysis and testing
     •	Discrete choice / Conjoint analysis
     •	Maximum difference (MaxDiff) scaling
     •	Factor and cluster analysis
     •	Multiple regression
     •	Analysis of variance
     •	Discriminant function analysis
     •	Perceptual mapping/competitive topography
     •	TURF analysis

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