Client mix Target high-growth sectors: technology, entertainment/media, life sciences, financial services, real estate, and healthcare. Their diverse client base includes startups, middle-market, and Fortune 500, indicating a need for scalable legal services and advisory across lifecycle stages.

IP and litigation Leverage strength in IP and litigation leadership to offer expanded services to tech and life sciences clients, including patent strategy, enforcement, and cross-border transactional support as firms scale and commercialize innovations.

Mid-size advantage Position TroyGould as a cost-effective alternative to large firms for mid-market to Fortune 500 clients seeking personalized service with corporate capabilities, potentially capturing more matters from larger national firms expanding into mid-market work.

Growth signals Recent leadership hires in IP and litigation and a revenue base in the mid-tier suggest opportunities for bundled practice groups, cross-selling, and expansion of practice areas such as corporate transactions and renewable energy across industries.

Digital presence Tech stack and modern online presence indicate readiness for demand generation through SEO, content marketing, and client education initiatives to attract tech, entertainment, and life sciences clients seeking efficient, results-driven legal partners.