Insights

Global Expansion Potential Tru Kids Brands, through recent acquisitions and partnerships, has set the stage for global expansion opportunities, especially in regions like Asia, the Middle East, Africa, and Europe where their brands already have a strong retail presence.

Innovative Retail Experiences Tru Kids Brands' focus on delivering kid-and-parent-focused experiences through smaller mall-based stores and curated toy selections presents an opportunity to create innovative retail experiences that cater to evolving consumer preferences.

Digital Transformation Avenue With the acquisition of Toys R Us and plans to continue as an online retailer, Tru Kids Brands can leverage digital channels to drive sales and engagement, tapping into the growing trend of e-commerce and online shopping.

Leadership Team Expansion The recent appointment of key executives like Brian Maeda as Chief Business Development Officer indicates a strategic focus on business expansion and development, potentially opening doors for new partnerships and revenue streams.

Market Competitiveness Despite being a new company, Tru Kids Brands boasts a heritage of over 70 years, positioning them as strong contenders in the retail industry, with opportunities to leverage brand legacy and expertise for competitive advantage.

Tru Kids Brands Tech Stack

Tru Kids Brands uses 8 technology products and services including Google PageSpeed, Amazon Web Services, WordPress, and more. Explore Tru Kids Brands's tech stack below.

  • Google PageSpeed
    Caching
  • Amazon Web Services
    Cloud Hosting
  • WordPress
    Content Management System
  • Floating UI
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • PHP
    Programming Languages
  • Google Analytics
    Web Analytics
  • Apache HTTP Server
    Web Servers

Media & News

Tru Kids Brands's Email Address Formats

Tru Kids Brands uses at least 1 format(s):
Tru Kids Brands Email FormatsExamplePercentage
First.Last@trukidsbrands.comJohn.Doe@trukidsbrands.com
97%
FLast@trukidsbrands.comJDoe@trukidsbrands.com
3%

Frequently Asked Questions

Where is Tru Kids Brands's headquarters located?

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Tru Kids Brands's main headquarters is located at 5 Wood Hollow Rd Parsippany-Troy Hills Township, New Jersey 07054 US. The company has employees across 4 continents, including North AmericaOceaniaAfrica.

What is Tru Kids Brands's official website and social media links?

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Tru Kids Brands's official website is trukidsbrands.com and has social profiles on LinkedIn.

How much revenue does Tru Kids Brands generate?

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As of December 2024, Tru Kids Brands's annual revenue reached $15M.

How many employees does Tru Kids Brands have currently?

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As of December 2024, Tru Kids Brands has approximately 51 employees across 4 continents, including North AmericaOceaniaAfrica. Key team members include Chief Business Development Officer: B. M.Chief Bottle Washer: R. B.Vice President Consumer Brands & Merchandising: M. C.. Explore Tru Kids Brands's employee directory with LeadIQ.

What industry does Tru Kids Brands belong to?

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Tru Kids Brands operates in the Retail industry.

What technology does Tru Kids Brands use?

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Tru Kids Brands's tech stack includes Google PageSpeedAmazon Web ServicesWordPressFloating UIjQueryPHPGoogle AnalyticsApache HTTP Server.

What is Tru Kids Brands's email format?

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Tru Kids Brands's email format typically follows the pattern of . Find more Tru Kids Brands email formats with LeadIQ.
Tru Kids Brands

Tru Kids Brands

RetailNew Jersey, United States51-200 Employees

Tru Kids is the proud parent of beloved brands, including Toys“R”Us®, Babies“R”Us®, Geoffrey the Giraffe®, Journey Girls®, Fastlane®, True Heroes®, You & Me®, Imaginarium®, and Just Like Home®.

Established in 2019, Tru Kids is focused on growing its family of brands through innovative partnerships that deliver kid-and-parent-focused experiences that expand beyond traditional retails concepts in the physical and digital spaces.
 
Within the Tru Kids portfolio, Toys“R”Us®, Babies”R”Us®, and Geoffrey® brands continue to be powerful with a wide retail presence across Asia, Middle East, Africa, and Europe. The company delivers a wealth of services to our valued license partners around the world, in addition to design and development of over 20 additional established brands.
 
The company has offices in New Jersey, USA, Hong Kong & Shenzhen, China.
 
Tru Kids is a new company celebrating over 70 years of heritage with an expert team focused on families, kids, and play.

Section iconCompany Overview

Headquarters
5 Wood Hollow Rd Parsippany-Troy Hills Township, New Jersey 07054 US
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    Tru Kids Brands's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Tru Kids Brands's revenue is in the range of $10M$50M

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