Legacy & Reach Family-owned dealership with 85 years in the trucking industry and a regional footprint capable of supporting long-term fleet needs, making it a trusted partner for maintenance contracts, parts, and service agreements.

Brand & Services Full service dealer for International trucks and IC bus products offering sales, leasing, and rental solutions, presenting opportunities for bundled fleet modernization, upfits, and flexible ownership models.

Growth Signals Revenue in the mid-range of multimillion dollars with a mid-sized team, indicating potential for upsell on maintenance plans, parts programs, and scalable service offerings to expand wallet share within existing customers and nearby fleets.

Digital Footprint Web and analytics stack including Google Analytics, Tag Manager, and YouTube presence, enabling data-driven marketing plays, retargeting, and content-driven lead generation for service and parts visits.

Competitive Positioning Aligned with major players in the truck and fleet space through International and IC brands, suggesting synergy opportunities with OEM-led programs, trade-ins, and co-marketing to capture market share from larger competitors.