Scale and reach Target retailers and distributors across North America where True Citrus already has strong shelf presence (Walmart, Target, HEB, Kroger, Publix, Safeway, CVS, Dollar Tree) to expand private-label opportunities and co-branded functional beverage mixes.

Functional wellness Leverage the True Lemon Wellness line to pursue partnerships with wellness channels, fitness centers, tea and vitamin beverage brands, and health-focused retailers looking for clean-label, non-GMO options with functional benefits.

Kids and families Expand distribution for True Lemon Kids clean-label drink mixes through school programs, pediatrician offices, and grocery channels targeting parents seeking convenient, sugar-conscious, kid-friendly options.

Industrial and foodservice Grow industrial ingredient applications and foodservice offerings by pitching to restaurants, cafeterias, and food manufacturers that require natural citrus flavor systems and preservative-free formulations.

E-commerce and D2C Strengthen direct-to-consumer and online acquisition by optimizing Amazon and TrueLemon.com presence, leveraging reviews and loyalty programs to boost repeat purchases and cross-sell across product lines.