Small firm, big need True North Leadership is a small team specialized in EI-driven leadership development, presenting a clear sale opportunity for scalable EI training programs and executive coaching services tailored to small organizations seeking high-impact leadership outcomes.

EI ROI emphasis The business case centers on emotional intelligence as the primary success factor for leaders, enabling sales teams and client-facing roles to improve performance; position offerings around measurable improvements in leadership effectiveness and team performance.

Proven impact messaging Citing research that leadership development correlates with higher sales, leverage this evidence to craft proposals and case studies that resonate with mid-market clients aiming to boost revenue growth through leadership capability development.

Competitive landscape Operating in a space with players like Blanchard and FranklinCovey suggests a need for differentiators such as proprietary EI tools, flexible licensing, and boutique customization to win engagements with similar-sized organizations.

Revenue tiering With revenue between one and ten million dollars and a lean team, there is opportunity to offer scalable programs, from short-form workshops to extended leadership academies, targeting organizations in the same revenue bands as peers in the sector.