Growth through acquisition TrueCoach is part of Xplor and has been monetised since its 2021 acquisition, indicating potential for upsell of Xplor ecosystem services and cross-sell opportunities with related platforms.

Public profiles growth Launched Public Coach Profiles in 2025, creating a new channel for coaches to showcase expertise; opportunity to offer enhanced marketing tools, lead generation features, and branded profile optimizations.

Payments and integrations Stripe powered payments launched in 2021 and Zapier integration in 2025 signal a mature focus on seamless payments and automation; prospect for selling advanced checkout features, billing reliability enhancements, and broader app integrations.

Burnout and wellbeing Partnership with BetterHelp in 2024 to address burnout; opportunity to bundle coaching platform with mental health or clinician support services for coaches and clients.

Banking and SMB support Partnership with Novo in 2023 reflects focus on small business banking needs; potential for financial management add-ons, payroll, and merchant services tailored to fitness professionals.