Insights

Innovative Advertising true[X] specializes in engagement-based advertising for interactive media, offering brands a zero waste, highly targeted ad experience that maximizes consumer engagement and return on investment, making it attractive for clients seeking effective, non-intrusive ad solutions.

Industry Recognition With a history of high-profile acquisitions and partnerships by major media firms like Fox and Disney, true[X] demonstrates strong market validation and a significant potential client base within premium networks and broadcasters seeking advanced advertising capabilities.

Expanding Streaming Presence Recent launches of streaming content such as Mandingo & Dredd indicate ongoing innovation in connected TV and on-demand media, presenting opportunities to target media companies and streaming platforms aiming to enhance ad engagement in their content.

Technology Infrastructure Leveraging cloud services like AWS, analytics tools, and advanced web technologies, true[X] offers scalable, data-driven ad solutions ideal for enterprise clients looking to optimize campaign performance across diverse digital and streaming channels.

Market Positioning With revenue estimates between 25 to 50 million dollars and a focus on premium publishers and advertisers, true[X] is positioned as a compelling partner for brands seeking innovative advertising options, and targeting similar companies such as Innovid or DoubleVerify for potential collaboration or integration.

true[X] Tech Stack

true[X] uses 8 technology products and services including Amazon Web Services, Google Fonts API, jQuery, and more. Explore true[X]'s tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • Polyfill
    Javascript Libraries
  • HubSpot
    Marketing Automation
  • Piwik
    System Analytics & Monitoring
  • Google Analytics
    Web Analytics
  • Adobe Fonts
    Web Fonts

true[X]'s Email Address Formats

true[X] uses at least 1 format(s):
true[X] Email FormatsExamplePercentage
First@truex.comJohn@truex.com
48%
FLast@truex.comJDoe@truex.com
35%
First.Last@truex.comJohn.Doe@truex.com
13%
Last@truex.comDoe@truex.com
4%

Frequently Asked Questions

Where is true[X]'s headquarters located?

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true[X]'s main headquarters is located at 11925 Wilshire Blvd, Suite 200 Los Angeles, CA 90025, US. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is true[X]'s phone number?

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You can contact true[X]'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is true[X]'s official website and social media links?

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true[X]'s official website is truex.com and has social profiles on LinkedInCrunchbase.

How much revenue does true[X] generate?

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As of October 2025, true[X]'s annual revenue is estimated to be $5M.

What is true[X]'s SIC code NAICS code?

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true[X]'s SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does true[X] have currently?

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As of October 2025, true[X] has approximately 51 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Vice President Of Sales: K. M. Y.Vice President Digital Development: W. A.Partner: H. B.. Explore true[X]'s employee directory with LeadIQ.

What industry does true[X] belong to?

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true[X] operates in the Advertising Services industry.

What technology does true[X] use?

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true[X]'s tech stack includes Amazon Web ServicesGoogle Fonts APIjQueryPolyfillHubSpotPiwikGoogle AnalyticsAdobe Fonts.

What is true[X]'s email format?

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true[X]'s email format typically follows the pattern of First@truex.com. Find more true[X] email formats with LeadIQ.
true[X]

true[X]

Advertising ServicesUnited States51-200 Employees

true[X] delivers effective advertising for on-demand, interactive media. We believe that ads should be enabling rather than interruptive, and have built the definitive engagement advertising system around our core product of true[ATTENTION], which delivers on the promise of “zero waste” advertising. true[X] provides the best advertising experience for consumers, the best monetization for premium publishers and the best return for brand advertisers. Put simply, we have created the commercial break for interactive media. 

Originally founded in 2007, true[X] pioneered the engagement-based ad model, and is headquartered in Los Angeles and New York, with offices in Chicago, Atlanta, and Detroit. For more information, visit www.truex.com, www.facebook.com/truex.io, Google+, or follow us on Twitter @truex

Section iconCompany Overview

Headquarters
11925 Wilshire Blvd, Suite 200 Los Angeles, CA 90025, US
Phone number
Website
truex.com
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    true[X]'s revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    true[X]'s revenue is estimated to be in the range of $25M$50M

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