What is Truity Credit Union's NAICS code?

Truity Credit Union's NAICS code is 52 (Finance and Insurance).

Insights

Growth via BNPL Truity Credit Union recently launched Buy Now, Pay Later in May 2026, signaling an opportunity to cross-sell payment services, merchant partnerships, and digital lending solutions to expand financiamento options for members.

Digital Banking Emphasis With a broad suite of online services and recent tech stack investments (Power BI, Qlik, AWS, GCP, DBT, Jenkins, SQL Server, MongoDB), there is ongoing potential to upsell data analytics, API integrations, security enhancements, and cloud-based modernization services.

Biometric Security Voice ID launched in 2025 indicates member demand for secure authentication; this creates sales opportunities for biometric security solutions, fraud prevention, and customer experience improvements across contact center and mobile channels.

Expansion & Community Recent activity shows branches serving Bartlesville, Lawrence, Johnson County, and Houston, suggesting opportunities to tailor regional lending campaigns, community programs, and localized digital marketing services to drive member growth.

Strategic Partnerships Partnership with Equipifi to offer BNPL points to openness to fintech collaborations; there is potential to expand through additional strategic fintech integrations, point-of-sale financing, and white-labeled financial services for members.

Truity Credit Union Tech Stack

Truity Credit Union uses 8 technology products and services including Power BI, Qlik, Amazon Web Services, and more. Explore Truity Credit Union's tech stack below.

Power BI

Business Intelligence

Qlik

Business Intelligence

Amazon Web Services

Cloud Hosting

DBT

Continuous Integration

Jenkins

Continuous Integration

Microsoft SQL Server

Database

MongoDB

Database

Google Cloud Platform

Infrastructure As A Service

Truity Credit Union Email Formats	Example	Percentage
First.Last@truitycu.org	John.Doe@truitycu.org	91%
First@truitycu.org	John@truitycu.org	6%
FLast@truitycu.org	JDoe@truitycu.org	2%
FirstMiddle.Last@truitycu.org	JohnMichael.Doe@truitycu.org	1%

Truity Credit Union Email Formats

Example

Percentage

First.Last@truitycu.org

John.Doe@truitycu.org

91%

First@truitycu.org

John@truitycu.org

FLast@truitycu.org

JDoe@truitycu.org

FirstMiddle.Last@truitycu.org

JohnMichael.Doe@truitycu.org

Frequently Asked Questions

What is Truity Credit Union's phone number?

You can contact Truity Credit Union's main corporate office by phone at

+1-918-336-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Truity Credit Union's official website and social media links?

Truity Credit Union's official website is truitycu.org and has social profiles on LinkedIn.

How much revenue does Truity Credit Union generate?

As of August 2026, Truity Credit Union's annual revenue is estimated to be $100M - $250M.

What is Truity Credit Union's SIC code and NAICS code?

Truity Credit Union's SIC code is 6282 - Investment Advice and NAICS code is 52 - Finance and Insurance.

How many employees does Truity Credit Union have currently?

As of August 2026, Truity Credit Union has approximately 211 employees across 1 continents, including North America. Key team members include Cfo: M. C., Chief Financial Officer: M. C. C. C. C. and Vice President Mortgage Origination: V. K. Explore Truity Credit Union's employee directory with LeadIQ.

What industry does Truity Credit Union belong to?

Truity Credit Union operates in the Financial Services industry.

What technology does Truity Credit Union use?

Truity Credit Union's tech stack includes Power BI, Qlik, Amazon Web Services, DBT, Jenkins, Microsoft SQL Server, MongoDB and Google Cloud Platform.

What is Truity Credit Union's email format?

Truity Credit Union's email format typically follows the pattern of First.Last@truitycu.org. Find more Truity Credit Union email formats with LeadIQ.

When was Truity Credit Union founded?

Truity Credit Union was founded in 1939.

Truity Credit Union

Q: What is Truity Credit Union's official website and social media links?

Truity Credit Union's official website is truitycu.org. Truity Credit Union has social profiles on LinkedIn.

Q: How many employees does Truity Credit Union have currently?

Truity Credit Union has approximately 211 employees.

Q: What technology does Truity Credit Union use?

Truity Credit Union's tech stack includes iCIMS, JSON, DBT, Hootsuite, Microsoft Visual Studio.

Financial ServicesKansas, United States201-500 Employees

Truity Credit Union is a member-owned financial services organization offering a broad range of consumer banking products, including checking and savings accounts, auto loans, home loans, and credit cards. It serves members across Bartlesville, Oklahoma; Lawrence, Kansas; Johnson County, Kansas; and Houston, Texas, with an emphasis on accessibility through its online services. The credit union traces its origins to 1939, founded by the Jane Phillips Sorority in Bartlesville, starting from a simple savings account that allowed unsecured loans and evolving into a full-service institution. It operates on a foundation of trust and integrity, returning profits to members in the form of lower loan rates, higher dividends, and lower fees.
Based in Lawrence, Kansas, Truity positions itself as a mid-sized regional credit union serving multiple states with a community-focused approach rather than for-profit shareholders. In 2025, the organization expanded its service capabilities with the rollout of Voice ID biometric authentication for its contact center, reflecting ongoing modernization of member interactions.

Insights

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