Sports Analytics Expansion Target NCAA Division I baseball programs and college conferences leveraging TruMedia's analytics platform for granular play-by-play analysis, offering scalable college-specific solutions and integration with existing scouting workflows.

Media Partnerships Leverage existing partnerships with sports media properties and expanding partnerships (e.g., Pixellot) to offer enhanced analytics-driven content, scouting insights, and broadcast-quality data feeds to broadcasters, publishers, and streaming services.

Enterprise Football Analytics Rekindle interest in enterprise football analytics products such as Crossing Pattern by positioning as a customizable platform for pro teams and media networks seeking advanced game intelligence and trend analysis at scale.

EPR and Custom Metrics Promote The Athletic’s Expected Power Rating and other custom metrics as differentiators to professional teams and leagues seeking proprietary analytics that can be embedded via the Open API with strong confidentiality controls.

Growth Through Open API Highlight Open API capabilities for confidential, customizable analytics workflows to attract tech-forward teams, media companies, and analytics startups needing bespoke integrations and secure data pipelines.