Growth in Detroit Truscott Rossman expanded to Detroit in 2020 and has an established Michigan footprint. This signals availability for expansion-focused campaigns, regional crisis management, and local government affairs support as they scale services beyond Lansing.

Leadership Stability With long-standing founders and recent leadership appointments including a new president and director of client services, there is opportunity to offer executive coaching, strategic advisory, and high-touch client success programs to sustain growth.

Public Affairs Emphasis Specialization in public affairs, crisis and government relations positions the firm for public-sector, ballot initiatives, and policy communications work. Target opportunities with state and local agencies, NGOs, and public sector clients seeking election-year campaigns.

Digital and Media The tech stack shows usage of digital and social platforms including Meta, TikTok, and media relations capabilities. Propose integrated digital advocacy, influencer engagement, and crisis digital response services to bolster online reputation management.

Growth Track Record Historical growth and multiple hires indicate a scaling agency with a broad client base. Offer scalable marketing operations, enterprise client onboarding, and performance analytics to support larger, multi-year engagements.