Insights

Partnership Expansion TruStage's recent collaborations with Zesty.ai and Theleague demonstrate their openness to innovative technology and community-focused initiatives, providing opportunities to offer tailored insurtech solutions and support high-impact programs.

Product Innovation The launch of new registered index-linked annuities like the ZoneChoice Advantage and other innovative retirement products indicates a demand for advanced financial planning options, opening avenues for complementary financial advisory and product distribution partnerships.

Market Focus With a strong emphasis on middle-market consumers and community banks, TruStage presents potential sales opportunities in targeted financial products and services designed for community-oriented financial institutions seeking digital transformation and risk analytics solutions.

Technology Adoption Utilizing a broad tech stack including Salesforce Marketing Cloud and Xamarin suggests they prioritize digital engagement; vendors offering customer experience enhancement and compliance technology could find valuable collaborations here.

Recognition & Growth Recognition as a finalist in embedded finance initiatives and leadership appointments highlights a forward-looking approach, making TruStage a strategic partner for firms delivering innovative insurance technology, risk analytics, and community engagement tools.

TruStage Tech Stack

TruStage uses 8 technology products and services including Open Graph, Segment, Alation, and more. Explore TruStage's tech stack below.

  • Open Graph
    Content Management System
  • Segment
    Customer Data Platforms
  • Alation
    Data Management
  • jQuery UI
    Javascript Libraries
  • Salesforce Marketing Cloud
    Marketing Performance Measurement
  • Xamarin
    Mobile Application Development Platforms
  • TypeScript
    Programming Languages
  • Microsoft Teams
    Team Collaboration

Media & News

TruStage's Email Address Formats

TruStage uses at least 2 format(s):
TruStage Email FormatsExamplePercentage
First.Last@cunamutual.comJohn.Doe@cunamutual.com
93%
FLast@cunamutual.comJDoe@cunamutual.com
2%
Last.First@cunamutual.comDoe.John@cunamutual.com
2%
First.MiddleLast@cunamutual.comJohn.MichaelDoe@cunamutual.com
1%
FirstLast@cunamutual.comJohnDoe@cunamutual.com
1%
FirstMiddle.Last@cunamutual.comJohnMichael.Doe@cunamutual.com
1%
First.Last@trustage.comJohn.Doe@trustage.com
98%
First.Middle@trustage.comJohn.Michael@trustage.com
1%
FLast@trustage.comJDoe@trustage.com
1%

Frequently Asked Questions

Where is TruStage's headquarters located?

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TruStage's main headquarters is located at 5910 Mineral Point Road Madison, Wisconsin 53705 United States. The company has employees across 3 continents, including North AmericaEuropeAsia.

What is TruStage's official website and social media links?

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TruStage's official website is trustage.com and has social profiles on LinkedIn.

How much revenue does TruStage generate?

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As of February 2026, TruStage's annual revenue is estimated to be $5B.

What is TruStage's NAICS code?

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TruStage's NAICS code is 52 - Finance and Insurance.

How many employees does TruStage have currently?

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As of February 2026, TruStage has approximately 2.5K employees across 3 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: C. S.Chief Administrative Officer: G. M. H.Chief Strategy Officer: J. G.. Explore TruStage's employee directory with LeadIQ.

What industry does TruStage belong to?

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TruStage operates in the Financial Services industry.

What technology does TruStage use?

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TruStage's tech stack includes Open GraphSegmentAlationjQuery UISalesforce Marketing CloudXamarinTypeScriptMicrosoft Teams.

What is TruStage's email format?

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TruStage's email format typically follows the pattern of First.Last@cunamutual.com. Find more TruStage email formats with LeadIQ.

When was TruStage founded?

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TruStage was founded in 1935.

TruStage

Financial ServicesWisconsin, United States1001-5000 Employees

TruStage™ is a financially strong insurance and financial services provider, built on the philosophy of people helping people, meeting the needs of middle-market consumers and the businesses that serve them. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable financial system, we are deeply committed to giving back to our communities and improving the lives of those we serve today, and tomorrow. For more information, visit www.trustage.com.

Follow our showcase pages: TruStage|Financial Services, TruStage| Insurance and TruStage Ventures to learn more about our integrated products and solutions.

Please read and abide by our social media community guidelines: https://bit.ly/3Te7Ree

TruStage™ is the marketing name for TruStage Financial Group, Inc. Its subsidiaries and affiliates. Insurance products are issued by CMFG Life Insurance Company, MEMBERS Life Insurance Company, CUMIS Insurance Society Inc., CUMIS Specialty Insurance Company Inc., American Memorial Life Insurance Company, and Union Security Insurance Company. 
CORP-7948569.1-0525-0627

Section iconCompany Overview

Headquarters
5910 Mineral Point Road Madison, Wisconsin 53705 United States
NAICS Code
52 - Finance and Insurance
Founded
1935
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    TruStage's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    TruStage's revenue is estimated to be in the range of $1B$10B

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