Insights

Community-Centric Approach TruStage's commitment to creating a more equitable society and financial system, along with its $4.9 million pledge to communities, presents an opportunity for sales professionals to leverage the company's community-driven values to connect with socially conscious clients or organizations.

Integrated Product Portfolio With a range of insurance, investment, and technology solutions under the TruStage brand, sales development representatives have the opportunity to offer comprehensive financial products that cater to various customer needs and preferences, enhancing the potential for upselling and cross-selling.

Technology-Driven Solutions TruStage's tech stack, including Sitecore, HubSpot, and Python, signifies a focus on leveraging technology to deliver efficient and innovative solutions. Sales professionals can emphasize these advanced technological capabilities to attract tech-savvy clients seeking cutting-edge financial services.

Strong Financial Standing With undisclosed revenue surpassing $1 billion, TruStage demonstrates financial stability and success. This financial health can instill confidence in potential clients and partners, presenting sales professionals with an opportunity to leverage the company's strong financial standing when pitching products or partnerships.

Competitive Landscape Being part of the financially strong TruStage Financial Group, with notable competitors such as MetLife and Nationwide, provides sales development representatives with insights into industry benchmarks and competitive positioning. Understanding the competitive landscape allows for targeted strategies to differentiate TruStage's offerings effectively.

TruStage Tech Stack

TruStage uses 8 technology products and services including Sitecore, Segment, Collibra, and more. Explore TruStage's tech stack below.

  • Sitecore
    Content Management System
  • Segment
    Customer Data Platforms
  • Collibra
    Data Management Platforms
  • HubSpot
    Marketing Automation
  • Microsoft
    Miscellaneous
  • Cisco
    Network Hardware
  • Python
    Programming Languages
  • Google Tag Manager
    Tag Management

Media & News

TruStage's Email Address Formats

TruStage uses at least 2 format(s):
TruStage Email FormatsExamplePercentage
First.Last@cunamutual.comJohn.Doe@cunamutual.com
93%
FLast@cunamutual.comJDoe@cunamutual.com
2%
Last.First@cunamutual.comDoe.John@cunamutual.com
2%
First.MiddleLast@cunamutual.comJohn.MichaelDoe@cunamutual.com
1%
FirstLast@cunamutual.comJohnDoe@cunamutual.com
1%
First.Middle@cunamutual.comJohn.Michael@cunamutual.com
1%
First.Last@trustage.comJohn.Doe@trustage.com
98%
First.Middle@trustage.comJohn.Michael@trustage.com
1%
FLast@trustage.comJDoe@trustage.com
1%

Frequently Asked Questions

Where is TruStage's headquarters located?

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TruStage's main headquarters is located at 5910 Mineral Point Rd Madison, Wisconsin 53705 US. The company has employees across 3 continents, including North AmericaEuropeAsia.

What is TruStage's official website and social media links?

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TruStage's official website is trustage.com and has social profiles on LinkedIn.

How much revenue does TruStage generate?

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As of November 2024, TruStage's annual revenue reached $5B.

What is TruStage's NAICS code?

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TruStage's NAICS code is 52 - Finance and Insurance.

How many employees does TruStage have currently?

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As of November 2024, TruStage has approximately 2.3K employees across 3 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: C. S.Chief Administrative Officer: G. M. H.Chief Strategy Officer: J. G.. Explore TruStage's employee directory with LeadIQ.

What industry does TruStage belong to?

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TruStage operates in the Financial Services industry.

What technology does TruStage use?

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TruStage's tech stack includes SitecoreSegmentCollibraHubSpotMicrosoftCiscoPythonGoogle Tag Manager.

What is TruStage's email format?

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TruStage's email format typically follows the pattern of . Find more TruStage email formats with LeadIQ.

When was TruStage founded?

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TruStage was founded in 1935.
TruStage

TruStage

Financial ServicesWisconsin, United States1001-5000 Employees

Formerly, CUNA Mutual Group, we are bringing together almost a century of experience within our family of brands under the TruStage™ name.  

TruStage is a financially strong insurance, investment and technology provider, built on the philosophy of people helping people. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable society and financial system, we are deeply committed to giving back to our communities to help improve the lives of those we serve.  

In 2022, we pledged $4.9 million dollars to our communities we serve.

Follow our TruStage | Investments, TruStage | Insurance, TruStage Ventures, and TruStage |Technology showcase pages to learn more about our integrated products, solutions and intuitive experiences. 

For more information, visit www.trustage.com. 

Please read and abide by our Community Guidelines. Copy and paste this link into your browser: https://bit.ly/3IgyD0O

Disclosure for header: TruStage™ is the marketing name for TruStage Financial Group, Inc. Its subsidiaries and affiliates. Insurance products are issued by CMFG Life Insurance Company, MEMBERS Life Insurance Company, CUMIS Insurance Society Inc., CUMIS Specialty Insurance Company Inc., American Memorial Life Insurance Company, and Union Security Insurance Company.

Section iconCompany Overview

Headquarters
5910 Mineral Point Rd Madison, Wisconsin 53705 US
NAICS Code
52 - Finance and Insurance
Founded
1935
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $1B

    TruStage's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    TruStage's revenue is in the range of $1B

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