Strategic Acquisition The pending acquisition of TruVision Health by Zinzino AB indicates an expansion phase, presenting opportunities to leverage increased distribution channels across North America, Latin America, and South Korea to boost sales and market penetration.

Product Innovation Recent launch of a revolutionary collagen drink mix showcases the company’s focus on innovative, high-quality wellness products, which can appeal to health-conscious consumers seeking new supplement options and stimulate cross-selling opportunities.

Market Gaps The recall of dietary supplements in 2023 highlights a potential opportunity to position new or reintroduced products emphasizing safety, quality assurance, and regulatory compliance to regain customer trust and expand market share.

Digital Engagement Active engagement through initiatives such as Instagram Reels competitions and targeted campaigns demonstrates a strong digital presence, offering avenues for personalized marketing and influencer collaborations to drive brand awareness and customer acquisition.

Growth Potential With revenue estimated between 100 and 250 million dollars and a sizable workforce, TruVision Health is positioned for scalable growth, especially in the wellness sector, providing opportunities for strategic partnerships and distribution expansion to increase sales volume.