Premium market focus Target builders and remodelers in the Minneapolis/St. Paul metro area who seek high end millwork, doors, windows, hardware and siding. Position TS Building Supply as the trusted source for quality, specialized materials and expert project support to capture mid to high-end renovation projects.

Family-owned credibility Leverage the family-owned, long-standing industry presence and reputation for integrity and detailed workmanship to differentiate from larger national distributors when pitching personalized service, reliable lead times, and hands-on project assistance.

Pro service value Emphasize end-to-end value from detailed specifications and proposals to post-project support. Offer tailored solutions, clear communication, and responsive problem-solving to win steady repeat business from builders and remodelers.

Growth potential With revenue in the small to mid-market range and growth ambition stated, target regional expansion opportunities, partner with local contractors for preferred supplier programs, and upsell high-margin millwork and luxury hardware to increase average project value.

Digital engagement Leverage current tech stack and online presence to generate qualified leads through content marketing, project showcases, and digital proposals. Use data-driven outreach to convert inquiries into long-term partnerships with Minneapolis/St. Paul builders.