Strategic Partnerships Tsurumi America is actively expanding its municipal and rental market footprint through partnerships, as evidenced by the Smith Pump Company collaboration to broaden pump offerings for municipal applications, presenting an opportunity to co-sell or cross-sell into local government and water utility projects.

Smart Pump Solutions The IFAT 2026 showcase highlights next-generation submersible pumps with smart connectivity and predictive diagnostics, signaling a sales lever in selling high-end, instrumented pumping solutions to wastewater, mining, construction, and water feature markets where uptime and data visibility matter.

Leadership & Focus New executive leadership and a customer-first service ethos suggest a strategic push toward larger contract opportunities and enhanced rental and service offerings, enabling targeted outreach to municipal agencies, rental fleets, and contractors seeking reliable support and scalable solutions.

Channel Engagement Active participation in industry events (ARA Show, WWETT Show, IBEX-like engagements) and a robust partner network point to ongoing field enablement; sales teams can leverage event momentum to secure RFPs, educate on Avant line options, and capture recurring service and parts business.

Digital & Availability A redesigned website, strong inventory network, and tech stack that includes AWS and CRM-friendly tools indicate readiness for digital lead capture, virtual product demos, and seamless ordering for rental fleets and contractors seeking quick access to right-sized pumps and service support.