TWG Plus (formerly The Whelan Group)
Advertising ServicesTexas, United States51-200 Employees
TWG Plus is an advertising services firm based in Austin, Texas, that serves higher education clients. Since 2007, it has pursued creative and innovative marketing solutions for colleges and universities. In 2009 the company acquired Zoom Intercollegiate Marketing to offer direct mail, email, and interactive communications, supported by its long-standing local partner The Whitley Printing Company. Additionally, around 2010 the firm broadened its offerings to predictive modeling and a net price calculator concept. In 2011, it rebranded as TWG Plus, consolidating Whitley, Whelan, and Zoom and signaling an expanded range of solutions. The firm describes its approach as 'Educated Marketing' and positions itself as a mid-sized specialist within advertising services, blending traditional printing strengths with digital and interactive capabilities to meet higher education clients' needs.